The Impact of Product Description for WooCommerce Sales

Introduction

Product description is one of the most important parts of a product. It’s the first thing a customer sees when they land on a product page. It is the first impression they have of your product.

If you don’t have a product description, you’re missing out on a lot of potential sales. If your product description is not up to par, you could be losing out on thousands of dollars in potential sales every month.

Product descriptions are also important for search engine optimization (SEO). If you have a good product description on your product page, it will help your product rank higher in the search engine results pages (SERPs).

In this article, we’ll take a look at the importance of product description for sales and SEO, and how to implement it in your WooCommerce store. We will also look at some examples of good and bad product descriptions, as well as how you can improve your product descriptions to increase your sales and improve your search engine rankings.

What is product description?

A product description (also known as product metadata) is information about your product that is displayed on the product page itself. It can include things like:

– Title

– Description

– Price

– Image

– Tags

– Features

– Specifications

– Availability

– Reviews

– Categories

– Manufacturers

– Links to other products

Why is Product description important for sales?

– Product description is important for SEO. If you don’t have one, your product will not rank as high in the SERPs as it could be.

– A product description can be used as a call to action (CTA). If a customer is interested in your product, they can click on the CTA and be taken to a page where they can learn more about the product. This can lead to more sales.

For example, if a customer clicks on the “Buy Now” button, they will be taken directly to the checkout page. If they click on “Learn More”, they will get taken to the product description page. This is a great way to get more sales from your existing customers.

How to implement product description in WooCommerce

There are a few different ways you can implement product descriptions in your store. You can use the built-in product description feature, or you can use a third-party plugin. In this tutorial, we will look at how to add product descriptions using the WooCommerce product description plugin.

Step 1: Install WooCommerce Product Description Plugin

First, you will need to install the plugin. To do this, go to your WordPress dashboard and navigate to Plugins – Add New. In the search box, type in “Woo Commerce Product Description” and click on “Install Now”.

Once the plugin is installed, you can activate it by navigating to “Settings” – “Widgets” and clicking on the “Product Description” widget. You will then be able to edit the product descriptions for your products in the widget.

You can also use the widget to create new product descriptions. To create a new product description widget, navigate to the “Products” page and click the “Add Product” button. On the next page, enter a title and description for the new product. Click on “Save” to save the new description. You can also edit the description of an existing product by clicking on “Edit” next to the description you want to edit. When you are done editing the description, click “Update” to update the description for that product. To delete a description, simply click on it and press the “Delete” button in the top-right corner of the screen. If you would like to delete all of the descriptions for a particular product, simply select the checkbox next to that product and click “Delete Selected” in the bottom-left corner. Once the descriptions are deleted, the widget will no longer be visible.

Step 2: Add product description to product pages

Now that you have the plugin installed, it is time to start adding product descriptions on product pages. To add a description to a product, click on that product in the list of products on the left-hand side of the page. Then, scroll down to the bottom of the product details page and you will see a section called “Product description”. Click “Add product description” to add a new description to that particular product. The description will be added to the end of the existing product description. You may need to scroll down a bit to see it. Once you have added a product description, you may want to change the title of the description. To edit the title, hover over the title and press “Enter” on your keyboard. The title will be highlighted and you can edit it to your liking. Once the title is edited, press “Update title”.

You may also want to add an image to your product description by clicking “Add image”. This will allow you to upload an image from your computer to your website. Once an image is uploaded, it can be added as a featured image for your product. To change the featured image, click the image and then click “Edit featured image” at the top of the image. The featured image will be displayed in the image section of your product page. You are not limited to one featured image per product, so feel free to add as many featured images as you want.

Step 3: Add Product Descriptions to Categories

If you have a lot of products, it may be a good idea to create a category for each of your products. This makes it easier for your customers to find the products they are looking for. In order to create categories, you first need to create the categories. To make this easier, we have created a shortcode that you can add to any post or page. To use the shortcode, simply copy and paste the following code into your page.

How to Write a Bullet-Proof Blog Post Outline in 5 Minutes

LL-Blog-Post-Outline-3

Start with the Main Header

Google favors posts with a clear hierarchy which means subpoints need to be nested inside of main points. The post title is the first header (H1), and that’s the most important text in a post. Make sure that you do your keyword research ahead of time and use the exact keyword in the H1.

You’ll also want to use the exact target keyword in the H2. We usually change the H2 a little from the post title (H1), just so it isn’t repetitive on the page. Here, the H2 is the first header in the body of the post, and we’ve altered it slightly from the H1, “How to Write a Winning Blog Post Outline.”

There should only be one H2 in each post. This single dominant header is a signal to Google that these are the words that this post is about, and, because it’s an echo of the title, Google knows exactly what people will get when reading this post.

How To Write A Blog Post Outline In 7 Steps:

⭐ Related Blog Post: What Is A Target Audience?

You must know exactly what actions you want people to take with your content. Then you want to know what steps you want them to take after they engage with that piece of content — you want to take them for a ride down the buyers journey.

You can create blog posts or other pieces of content to meet your audience at each stage of the customer journey. Make sure you are using the #R3MAT Method to reach them where they are.

Customer Journey

If you need help finding your ideal reader or help discovering your customer avatar make sure you fill out our worksheet. This worksheet will help you define exactly who your dream customer is.

FREE Download!

CUSTOMER AVATAR WORKSHEET

Step 1: Perform Keyword Research

We use each one every time we create a blog post. This helps us determine what our audience is searching for and gives us an idea for what type of context the blog should have as well as the length.

Once you type in a word or question, Google will show you the top searched questions right away. Each one of those listed are potential blog titles. You could write a blog post on each question if you wanted.

How to blog Google example

You want to get a feel for the main points and subtopic headings (H1, H2, H3 headings) that these blogs use and take note of the length of the blog. This is something the algorithm leans heavy on.

ahrefs blogging example

MarketMuse uses AI and machine learning to help you build content strategies, accelerate content creation, and inform content decisions. They specifically help you see what keywords and phrases you should add into your blog to get the highest possible rankings.

Markmuse content planning strategy

Step 2: Identify What You Want To Accomplish With Your Blog Post

For this step I like to create a Google document that includes everything we want to accomplish for this blog post — this puts all of our important metrics and goals in one organized place.

How to create a blog outline example

We document this information because we evaluated what metrics and data was relevant for our audience and business. Which also makes it helpful for your team because they can see exactly what is going on at any point and time.

Step 3: Organize Ideas And Research

I use the post it notes because I can write down any important subtopic information and move it around until I find a place where it fits in perfectly in my blog outline. This makes it easy to get the right flow in your content so your blog is easy to read.

Google pulls the text from headings and if your headings are also highly searched key terms then you have more opportunities to rank for multiple topics for that one blog post.

When I have conversations with my team I record them and upload them into Searchie.io where it fully transcribes every one of my conversations. This means I never have to waste time going back and listening to hours of conversation to find one key point.

Step 4: Put It All Together

Asana example

Asana allows our writers and teammates to communicate in one place. And our teammates can also see what stage someone is at with a task without ever having to ask for an update!

Step 5: Get Writing!

FREE Download!

Resource:

https://www.lean-labs.com/blog/how-to-write-a-blog-post-outline
https://www.digitalmarketing.org/blog/how-to-write-a-blog-post-outline

How to effectively manage your small business for success

small-business-management

13 Tips for Starting and Managing a Small Business

Managing a small business is not easy. Without the resources that large corporations have come to rely on to make business run smoothly (think HR departments, finance, legal, etc.), it can be difficult to learn how to start and manage a small business. Between incorporating, hiring, firing, and learning how to manage a small business budget, entrepreneurs have their hands full with just the basics of how to manage a small business effectively.

1. Take care of your mental health

It might seem like a strange place to start when talking about how to manage a small business effectively, but it’s the foundation of starting a small business. Starting and managing a small business can take a toll on business owners’ mental health. It’s important that entrepreneurs take care of themselves through the process. Reserve time to decompress. Whether it’s meditation or yoga or simply going for a walk and listening to a podcast, taking “time off” is an incredibly important part of managing a small business effectively.

The other key is to try to adopt some level of flexibility. Your business may not turn out exactly the way you envisioned. Give your business room to pivot and adapt to whatever trends you’re seeing in the market.

2. Find the right setup

While there’s a lot that comes with managing a small business, it’s important to start with the basics. A clear vision or business purpose will help you get started and define a clear path for your entrepreneurial journey. Do some market research. Make sure your small business can meet a need in the market and that there is significant demand for your product or service. Once you’ve established the need, you can incorporate or set up a separate business LLC. The key here is to make sure that your business is a separate taxable entity — even if you’re the only employee.

Separating your small business from your personal assets is more of a safety net than anything. This way, your personal assets will be protected should your small business run into financial or legal issues.

How to Manage Accounting for a Small Business

3. Separate business from pleasure

Speaking of protecting your personal assets, even if you don’t incorporate or set up a separate LLC, you should separate your business financials from your personal financials. Open a business-only bank account and sign up for a credit card that you’ll use only for business expenses. This will make your life a lot easier as you’re figuring out the best way to manage receipts and how to manage taxes for a small business.

4. Hire a professional

Another practice that will make your life a lot easier come tax time is working with a bookkeeper. While this isn’t always an expense that small business owners can afford, it will give entrepreneurs peace of mind that their finances are being managed correctly. A bookkeeper can help business owners manage money in a small business and manage taxes and payroll.

You’ll also want to have an accountant on your roster of professionals, especially at tax time. Unlike a bookkeeper, an accountant can provide advice on the best ways to manage your finances, along with tips and tricks for optimizing your taxes. A good accountant will make suggestions as your business grows to help manage cash flow.

5. Lean on technology

If you can’t swing the costs of a bookkeeper, try your hand at doing your own bookkeeping. There are many accounting apps that can help business owners manage expenses and keep finances in check. Two popular software programs to consider are Freshbooks and Quickbooks. (More on those below.)

6. Pay the tax man

Another key to managing accounting for a small business is to always pay your taxes. Be aware of your tax payment schedule and how much you’re likely to owe. An unexpected tax payment can cause financial ruin for a small business. It’s incredibly important to always manage cash flow and know when (and how much) you’re expected to pay.

What does it mean to manage a small business for success, anyway?

It means knowing how to utilize your scarce resources to achieve your set business goals. This is a loaded statement. So let’s break it down a bit so you have a deeper understanding of what it means to successfully manage your small business.

Every startup and existing small businesses all face the same problem — lack of adequate resources. And yet, this is the stage where it would seem like there’s a never-ending pile of things to do. You have to: register the business; set up the operations structure; hire people into key roles; invest in business administration tools, have a marketing strategy; work out the financials… the list could go on.

The point is you won’t always have all the resources you need to solve them all in one go. Instead, you must know how to appropriate your available resources in such a way that business operations flow without hindrances and you remain on track to achieve your goals.

Speaking of business goals, there may be slight variations in the description, but ultimately, it all comes down to profit generation. So the question is how can you utilize your resources to remain fully functional and profitable? That’s what small business management is all about.

What are the best small business management tips for succeeding in today’s digital landscape?

Successful entrepreneurship means making sound business decisions. As the small business manager or owner, you are essentially the glue keeping both sides of the business (client-facing and internal processes) together.

By reference point, we mean a documented business plan that guides your decision-making. Whenever things start to feel like they’re spinning out of control, your business plan keeps you grounded and focused on the important stuff.

To create an effective business plan, start by outlining your business goals and then describing how you intend to achieve them. Break down each core business function — operations, human resources, payroll, billing and invoicing, marketing, sales, etc, and write down how you want them to operate in order to achieve your goals.

31. Build Good Relationships With Your Employees

“Good managers give their employees two things: goals and ownership. I set clear goals for my team’s work and hold them accountable for completing tasks. That said, I don’t micromanage my employees. I let them have plenty of space to use their talents and learn new skills.

I also make people feel they have a stake in the company as a whole, not just in their own work. For example, I recently bought a new office building. I kept my employees informed throughout the process—from property searching, to negotiating, to signing the papers. Since I kept them in the loop, they’re excited to move to our new location. They’ve even made some suggestions for building modifications that I’ll have our contractors incorporate during the remodeling process.”

vladimir gendelman picture

Sources:

https://bmoforwomen.com/business-ownership/how-to-manage-small-business/
https://www.b12.io/resource-center/small-business-basics/how-to-effectively-manage-your-small-business-for-success.html
https://www.fundera.com/blog/small-business-management

How do I calculate my hourly rate?

Hourly to Salary – Wage Calculator

Natural leader who can motivate, encourage and advise people, she is an innovative and creative person. She loves to generate fresh concepts and make goods. She generally adopts a creative approach to issue resolution and she continuously tries to accomplish things using her own thinking.

The hourly to salary or hourly rate calculator can assist you in determining what that wage is. Do you want to know what your yearly income is? Trying to compare different jobs? How do I compute an employee’s hourly rate based on annual salary? Simply input your hourly rate and the amount of hours you want to work each week. You may also calculate an employee’s hourly compensation by dividing their yearly salary by the amount of hours worked in a year.

A full-time employee works 2,080 hours a year based on a standard work week of 40 hours (40 hours a week x 52 weeks a year). So, if a person makes $40,000 per year working 40 hours per week, their hourly wage is around $19.23. (40,000 divided by 2,080).

time-is-money-scale-weighing-money-time-money-time-balance-scale-business-concept-clock-money-bag-scales

How to convert annual salary to hourly rate?

Example 1

Step 1: You first need to divide your annual salary by the total number of weeks in the year, which is 52. This will inform you of your weekly pay. Using an annual salary of £40,000, the calculation is as follows:

Step 2: From here, we can look to figure out how much you are paid hourly. To do this, simply divide the weekly salary by how many hours you work each week. In this case, you are working and getting paid for 40 hours each week. Therefore, the calculation is as follows:

This means that for every hour you work, you are getting paid £19.23. If you want to learn how to calculate your hourly rate a little quicker, you can combine both steps together and use the hourly rate formula:

Example 2

In this first example above, we calculated our hourly rate when working 40 hours per week. However, some employees don’t get paid for their lunch breaks and thus are technically paid a different hourly rate. If you are allowed a 30-minute unpaid lunch break each day, that will result in a total number of 37.5 hours worked. Therefore, let’s see how the hourly rate of someone with a gross annual income of £40,000 differs when calculating for 37.5 worked hours per week.

Step 1: Divide the annual wage by the total number of weeks in a year. The answer to this step will be the same as the example above since the salary and number of weeks in a year have not changed. The calculation is as follows:

Although the annual salary has stayed the same, as you can see, the hourly rate has changed from £19.23 to £20.51. This is because the number of hours per week the employee is getting paid for has reduced. We can use the hourly rate formula outlined in the previous example to confirm if our calculations are correct.

If you have done this calculation and you get a slightly different answer, it could be due to rounding. Rounding the numbers up or down to the nearest pence may slightly alter the exact number. However, this approximate hourly wage with a few pence difference will give you a fairly accurate idea of how much you are getting paid for your time.

Unv salary calculator

Salary. IT Administrative and Finance Assistant salaries – 1 salaries reported. $53,961 / yr. UNV salaries – 1 salaries reported. $74,759 / yr. Political Affairs Officer salaries – 1 salaries reported. $67,581 / yr. Freelancer salaries – 1 salaries reported. $58,758 / yr.. Overtime Pay Chart updated 4/14/20 . Page 1 of 5 University of Michigan Payroll . Type of Employee / Workgroup ; Overtime Rule/s . Hours/TRC’s included . UBS, UNV . At an employee’s written request, daily overtime may be waived for a schedule change to a full or partial shift within the same calendar week, if approved by the.

Amazon Pay: Compra rápido y seguro. Office Products Office Deals School Supplies Printers, Ink & Toner Projectors Consider these available items. 50 ROLLS SHARP XE-A42S 44mm THERMAL CASH REGISTER . Adding Machine/Calculator Roll, 2-1/4″x150 ft White 12/Pack, UNV35715. The NEU pay calculator sets out school teacher pay rates for 2021-22 following the Government’s decision to freeze teacher pay in England and the pay increase implemented in Wales. It also shows what your pay would have been if it had increased it in line with inflation since 2010 – instead of being cut in real terms by pay freezes and below.

Resource:

https://calconcalculator.com/finance/hourly-to-salary-wage-calculator/
https://www.income-tax.co.uk/how-do-i-calculate-my-hourly-rate/
https://jnpdp.proszkowniamleka.pl/unv-salary-calculator.html

Allison Lindstrom Courses Review: Pros, Cons, and Alternatives

how to make money blogging with brand partnerships

Allison Lindstrom Courses Review: Pros, Cons, and Alternatives

allison lindstrom review

Disclosure: This page may contain affiliate links, meaning we receive a commission if you decide to make a purchase through our links, but this is at no additional cost to you. Please read our disclosure for more info.

The internet has opened so many opportunities in the workforce. Now, it’s possible to work from home and accomplish many more tasks than what was previously possible in the corporate environment. For women, this is opening so many new and amazing doors. Now, we can be more flexible with our families, and balance nurturing and professions in whole new ways!

Blogging is one of my favorite new (less than 40 years old) opportunities to make money from home, and people like Allison Lindstrom, who are choosing this profession, are seeing very exciting results! Added to that, her course is proven to get students results: some are making more money, some are learning new skills, and some are personally feeling more confidence than before. She’s doing a rock solid job. Unfortunately, there’s lots of courses out there that are giving great results, and just because a person is seeing amazing results doesn’t mean they’re the right instructor for you. In this review, I want to lay out for you the facts so you can decide if Allison’s course is the best fit for YOUR circumstance.

Before I begin, I want to mention I’m an advocate for continued learning. Some people confuse continued learning with shiny object syndrome, but when you want to master a profession, it’s important to learn various ways of doing things, and choose a combination that fits your innate skills and abilities. Many people reading this review will come here with different competencies already. My goal is to reveal the necessary competencies for the career and which of those competencies you can expect to recieve from Allison’s course. My review will be based on the information Allison has made available, and a general consensus from various sources. I’ll make sure to reveal my sources to you as I go.

How do Bloggers Make Money?

Most bloggers start making money by offering services through their blogs. But after their traffic levels increase, they adopt methods like ads, sponsored posts, and affiliate marketing to increase their blog income. The bloggers who are most successful leverage a diversified approach to monetizing their blogs.

1. Sponsored Posts

Sponsored posts are blog posts that brands or people pay you to create. They’re basically an advertorial as they’re a paid ad written in an editorial style. Whether you’re blogging about the latest products for new moms or personal finance, brands can reach out to you to create sponsored posts on your blog.

You can promote your sponsored posts by having a pricing list available on your website on your contact page. In the beginning, though, you might choose to do some outreach to local businesses (and brands that other bloggers in your niche have partnered with) and ask them if they’d be interested in a sponsored post on your blog. Make sure to mention how much traffic your blog brings and how many followers you have.

On The Brunette Salad’s blog, Vanessa Cesario shares collaborations with brands. Check out this sponsored post with Diesel . The photo blog captures pictures of Cesario wearing Diesel clothing in Italy with links to the jeans.

make money blogging with sponsored posts

If you want to make money selling products through your blog, adding an online store to your website can be a life-changer. You can list products that are relevant to your blog’s niche. Plus, you can use dropshipping to start selling items worldwide without needing to stock them.

If you’re a fashion blogger, you can find the latest men’s and women’s fashion items on Oberlo. Heck, if you’re a blogger in beauty, home decor, maternity, children, DIY, photography, or any other niche, you can find products to sell from Oberlo .

The magic of dropshipping lies in your ability to sell products without having to buy bulk inventory – so you only buy what you’ve already sold. And with your website already set up, you can add hundreds of products (for free).

Make Vancouver is an online retailer with a blog. They have a combo of dropshipping products and print on demand . Their blog includes gift guides, product finds, and other product type posts to help promote the items on their store.

how to make money blogging with dropshipping

3. Create a T-Shirt Business

While t-shirt business sounds like it’s limited to just t-shirts, most t-shirt manufacturers have begun to expand their product lines to allow you to create print on demand leggings, dresses, bodysuits, hats, backpacks, phone cases, canvases, pillows, and this list can still go a heck of a lot longer.

By searching for print on demand companies , you’ll find a range of vendors that allow you to add your own text and designs to products. Like the dropshipping model, you only pay for products that have been ordered by your customers. And so after your design is complete, you can literally start selling your own t-shirt the same day.

Think Pup ’s blog is possibly the best dog blog around. They feature articles dog lovers would enjoy, share product lists for holidays like Christmas and Valentine’s Day, and funny video content too. But this blog is actually monetized with a print on demand t-shirt business. In their store, they have graphic t-shirts about specific dog breeds and dogs in general.

how to make money blogging with print on demand

Some bloggers choose to create listicles with affiliate links throughout. For example, “10 Best Amazon Products for Your Wedding” with Amazon affiliate links added throughout. Others choose to create articles with several different affiliate programs such as “10 Best Ecommerce Platforms” with links to several different competing programs so that readers feel like they have more options.

The only downside to monetizing with affiliate marketing is that you’re only paid commissions and prices are outside your control. You’ll never make as much as a blogger with an online store who also has the luxury of setting his or her own prices.

Abby is a popular blogger who makes money blogging with affiliate marketing. In an article she published last year, Abby shared her list of the 20+ Books for Moms to read in 2021. Each of the books recommended link out to Amazon where she earns a commission of purchases made by someone who clicks one of the links in the article. She discloses that the post contains affiliate links to be transparent with her readers.

3 Guidelines For Meta Titles

4. Flesh Out Your Blogs with Quality Images

While 90% of the battle of writing a winning blog is crafting the text, visuals are more important to an excellent blog than they’ve ever been before. In addition to illustrating key points, like the screenshots in this blog are doing, visuals help inspire audience interest, which can make your blogs more readable, and more shareable.

According to HubSpot, including colored visuals in a blog boosts a person’s willingness to read it by 80%, and content that includes relevant images earns an average of 94% more views than text-only content.

5. Enlist Blogging Support

Perhaps one of the best blogging tips of all time is to reach out for help. As your company and content demands grow, it’s critical not to be the sole person in charge of your blogging. While many marketers think they can do this, the fact of the matter is that shouldering the entire burden of your content leads to mistakes, and this, in turn, leads to alienated readers and a less-than–ideal content strategy.

While content is critical for your online presence, blogs take a long time to create, and it can be difficult to create good blogs while also managing all of the other aspects of your business. Because of this, every business needs a blog writer, and many find that hiring one was one of the best things they’ve ever done for their content.

  • Experience with multiple content formats: The best content strategy is a diverse content strategy, and the blogger you hire should also be well-versed in social media, web content, and the importance of visual material. By finding a professional who checks all of these boxes, you can ensure that your blogs go way beyond a surface level.
  • Knowledge of current SEO standards: SEO changes on a regular basis and the best blogger you can hire is one who understands what Google wants at any given moment. From optimal meta description lengths to best practices for pop-up ads, your blog writer needs to have his or her finger on the pulse of everything that is online marketing and SEO. Without this knowledge, you put yourself at risk of receiving Google penalties or just missing out on the ample SEO opportunities that exist for you and your company.
  • Quality references and happy customers: You don’t want to take the time to train someone to be a web blog writer. In addition to taking too long, this is an approach that is bound to lead to mistakes and disappointment down the road. Instead, look for someone that already has experience in the industry.

Sources:

https://howtoentrepreneur.com/allison-lindstrom-courses-review
https://www.oberlo.com/blog/how-to-make-money-blogging
https://www.searchenginejournal.com/essential-guide-writing-blogs-win/176165/

16 Ways to be More Creative

16 Ways to be More Creative

Flex your creativity muscle every day.

“As a content writer, the best advice I ever received on fostering creativity was to treat it like a muscle, one that needs to be regularly worked out. Just like going to the gym, I try to set aside an hour every day to write, whether it’s working on a new piece or just jotting down thoughts. And while we’re continuing the workout analogy, it’s important to take breaks during these sessions. If I’m stuck on a problem, sometimes it’s helpful to step away from the desk and take a walk around the block or even take a shower (you always have your best ideas in the shower).”

“A day in the office can be filled with meetings and high priority items. Playing background music at my desk relaxes me and keeps me from being too serious all of the time. Being a designer, I find I am more open creatively when I am calm and can think clearly.”

–Jennifer Matthews, cofounder and creative director of removable wallpaper company Tempaper, which has seen average annual growth of about 34 percent each year since launching in 2008

Figure out what time of day you’re at your best.

“Discover your most creatively productive time of the day and make it a scheduled daily appointment. I can’t wait when I get up to grab my coffee and get to my computer and start cranking ideas out. That’s my most productive time (in the morning). When I get up, that’s when I do most of my concepts. I’m a morning person. There’s a whole science to it, and you need to be increasingly selective and disciplined about where your focus is invested each day.”

–Robert Sonneman, founder and chief creative officer of award-winning SONNEMAN-A Way of Light, with a product line which includes 1,800 SKUs, with over 100 new introductions annually, and has experienced over 40 percent revenue growth in 2016, and 20 percent growth month over month in 2017

25 Ways to Be More Creative

25 Ways to Be More Creative

You might think of creativity as something clever marketers or copywriters whip out when they need to come up with a compelling ad, or a personal trait only certain people, such as successful serial entrepreneurs or brilliant improv actors, naturally possess. But according to Keith Sawyer, research psychologist and author of “Zig Zag: The Surprising Path to Greater Creativity,” everyone can be more creative just by taking eight incremental steps, but not necessarily in linear order. His path to creativity is more back and forth, a process in which the steps to greater imagination and originality build on and feed off each other.

The book is a gem, chock full of fascinating findings from research studies and a deep well of tactics that will get you thinking differently. In fact, Sawyer advocates what is likely a radical shift in mindset for most people. Coming up with good ideas isn’t something we leave until there’s a pressing need. Rather, it’s is a skill that can be practiced daily to solve life’s problems as well as discover its opportunities.

Sawyer tells the stories of the beginnings of Starbucks and Instagram. Neither company would be what it is today if its founders had continued to try to solve the original questions they sought to answer. Instead of asking “How can I recreate the Italian espresso bar in the United States?” Howard Shultz eventually looked at what wasn’t working with that idea to instead ask “How can I create a comfortable, relaxing environment to enjoy great coffee?” And while Kevin Systrom originally pondered how he could create a great location-sharing app, a better question turned out to be “How can we create a simple photo-sharing app?”

  • Quickly, without overthinking it, write 10 variations of the same question. For example, for the classic question “How can I build a better mousetrap,” you might ask questions such as “How do I get the mice out of my house?” and “What does a mouse want?” or “How can I make my backyard more attractive to a mouse than my house?” One of your new questions will likely be a better one than your original.
  • Debug your life. Brutally criticize an imperfect product or situation you come in contact with every day. Once you have a list, think of ways to eliminate the annoyances. This can amp creativity because little problems are often symptoms of bigger ones. Steve Jobs, a genius innovator, excelled at finding bugs that distracted from a user’s experience of a product.
  • Make something then reinterpret it. Sometimes before you get at the right question, you have to make something. Once you do, think of your creation being used for purposes other than your original intent. This process throws away your first assumptions, forcing you to consider new perspectives.

The secret to exceptional success doesn’t lie in natural ability, but in deliberate practice. In fact, research suggest that being world class at anything requires 10,000 hours of practice. It’s not just doing the same thing over and over again, however. It should involve pushing yourself to master tasks just slightly beyond your capabilities.

You have to become an expert in an area before you can be creative in it. “Successful creators don’t just like knowledge, they thirst for it. They can’t stop asking questions, and they always go beyond what they’ve learned from teachers and books,” Sawyer writes. There are a plethora of methods to do this.

Creative people are always on the lookout for possible solutions. You can do this by becoming more aware and practicing mindfulness, which involves intentionally noticing things and not pegging people you meet based on your expectations or the categories you have established in your minds. Instead, try to be open and curious and resist stereotyping people.

  • Create your own luck. Researchers have found people who describe themselves as lucky tend to notice things more than self-described unlucky people. They also act on unexpected opportunities and network well with others because they’re curious. Unlucky people tend to be tense and so focused on narrow goals that they miss opportunities.
  • Don’t let accidents annoy you. Plenty of inventions–such as Penicillin, The Slinky and chewing gum–came into being because someone didn’t brush past an accident, but studied it instead.
  • Play with children’s toys. Playing children are really good at making new connections. “I’m not the least bit self-conscious about my toy collection,” Sawyer writes. “If you walk into just about any supercreative company, you’ll find toys all over the place.”
  • Explore the future. Imagine yourself being wildly successful five years from now. Write down as many details about what this success looks like. Then write the history of how you got there asking yourself questions such as, “What was the first step you took to move toward your goal?” or “What was one early obstacle and how did you move past it?”
  • Leave something undone. If at the end of the day you leave a task slightly unfinished it may be easier to start on the next day. That’s because cognitive threads are left hanging in your mind and as you go about your non-work activities your subconscious might hook onto them and give you a sudden insight.
  • Become a beginner. Learn how to do something new, such as Hula-Hooping, juggling, carving wood, or archery.

20 Ways To Be Creative When You Don’t Feel Inspired

how to be creative when you don't feel inspired

Let’s be honest. We all want to know how to be creative on days that seem completely dreadful and leave us feeling totally uninspired and stuck. Either the words just aren’t coming or the visual concepts are unreachable. It just seems like any or all of the ideas are at a stand still. But don’t worry, it’s normal, it happens—so let’s move on. The real question is, “How to be creative, even on my off days?” Let’s look at 20 different ways to bring continual creativity into your life, blogs, and marketing.

1. Change Your Environment

The very first thing I do when I feel uninspired is to change my physical environment. While routine can be a great thing for personal productivity, sometimes it can kill your creative spirit. You get too used to the way things are and need a change to spark new thoughts and ideas. If that doesn’t work, maybe it’s your office space itself. Even the noise levels can influence your creativity. A study from Juliet Zhu found that a moderate noise level provides just enough distraction to encourage creative thought. Find a few different spaces that work for you, and change your environment when needed.

2. Take A Walk

Stanford researchers have found that walking improves creativity. On average, creative thinking increases by 60% when there is walking involved. Not only does inspiration form while walking, but then it continues to come even after you return to your desk.

3. Make Something For Play

Think back to some of your most creative years in life. Most of us think back to our early elementary years. At the age of five, you’re at 80% of our creative potential as you’re inventing all the time. Remember the finger painting, drawing, snowmen building, tree forts, and everything else? The only difference between then and now is that back then you allowed yourself to just play. There was no plan, no set goals, just an idea and the freedom to make whatever you wanted. Give yourself room to play. Just do it. I promise you won’t regret it.

4. Try Something New

Lately when I hit a creative road block, I find a new hobby to pursue in order to give my creative thinking a new perspective. For me as a graphic designer, that means playing with watercolors, hand lettering, woodworking, video, and other forms of creative mediums that I wouldn’t consider myself to be a pro at. For you, it might mean writing a short story, cooking a new recipe, or going to a new class on the weekends. Do something new to not only grow your creative background but to give a refreshing break to your usual practice.

5. Take A Trip

Maybe it’s not enough to change rooms or even change buildings for that matter. Maybe you just need a trip out of town to be around a new culture. Take a trip with some friends and enjoy your time together. “New sounds, smells, language, tastes, sensations, and sights spark different synapses in the brain,” according to a study done by Adam Galinsky. Even new experiences that are totally unrelated to creativity can bring new ideas and perspectives when you return to the office. Designer Stefan Sagmeister closes his studio once every seven years to do just that.

6. Have A Mentor

Creative mentors are some of the best mentors. Mentors can range from a friend, a hero in the industry, or to someone else at your workplace. Mentors are there to listen to the problem at hand and lend their expertise to help you move forward. They can also introduce you to others that might be able to help you, making for awesome new connections and further expert advice. After all, networking is critical to finding a job you love—and one you could possibly be even more creative in.

7. Read A Book

At CoSchedule, we have several team building activities, but one of my favorites is our book club. Once a week, we get together and go over a chapter in the book that we’re reading through as a team. We discuss anything and everything that we’ve found interesting. That leads to a great conversation with a variety of topics that often influences our work through actionable steps. Start with this awesome list of creative books. Find a book that’s interesting to you and learn through another’s story. You may even find blog ideas from reading.

8. Listen To A Podcast

There’s a podcast for almost anything. Podcasts are great for car rides, but also for a music replacement while you work. Instead of listening to your favorite music stream, check out a podcast that will bring new insight as you work.

My current favorite podcast is Design Observer as Debbie Millman interviews a variety of creatives from all different industries. Look to your professional heroes, and find a podcast or TedTalk that they’ve spoken for.

Resource:

https://www.inc.com/christina-desmarais/16-ways-to-be-more-creative.html
https://www.inc.com/christina-desmarais/25-ways-to-be-more-creative.html
https://coschedule.com/blog/how-to-be-creative

14 B2B Content Marketing statistics Will Help Marketers Reach the Next Level

CMI study goals of content marketing

Why we care about B2B marketing: A guide for marketers

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.

As companies speed up the adoption of digital processes and technologies, it is likely you will soon be interacting with increasingly tech-savvy customers. As a result, you can no longer appeal to buyers using traditional tools. Marketers need a more analytical and innovative approach to selling.

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include:

Types of B2B marketing

There are many different B2B marketing strategies. While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company. The following section lists a number of strategies that you can mold and adapt to suit your specific needs and target audience.

Email marketing

Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. It is this simplicity and high ROI that makes email marketing the cornerstone of any marketing operation. According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing.

As for B2B marketing, email marketing should be used in conjunction with other useful strategies like account-based marketing (ABM). ABM involves triaging potential accounts and optimizing your marketing strategy to target the accounts that are likely to be most valuable.

Ultimately, you need to remember that the most important element is to personalize the content for your audience. The more your clients feel valued, the more likely they are to use your services and keep coming back for more. Prioritize quality over quantity.

Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table.

Content marketing

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. Webinars are not only an important part of a B2B content strategy, but excerpts can be re-utilized on websites and landing pages.

Social media marketing

Most successful businesses today have an online presence on at least one of the top social media websites. In the B2B marketing space, LinkedIn and Facebook are the most commonly used social media platforms, according to survey data from Databox.

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. However, to be successful on social media, B2B companies need to find a middle ground between creating engaging content and ensuring they don’t ruin their audience’s experience on the platform. To do this, marketers should identify the kind of content their target audience wants to see on social media platforms.

While developing and posting social media content, firms need to consider what their buyers’ collectives are after. Buyers’ collectives are groups of important stakeholders whose approval is mandatory if the company is to make any business purchases. They are an important audience that should not be overlooked while planning your social media marketing strategy.

Your social media content should also project values that align with the concerns of the buyers’ collectives of your target firms. Create content that is relevant to their needs and speaks the language of their industries.

You should also track your competitor’s social media marketing strategies and measure their success. However, while keeping tabs on your competitors is crucial, it doesn’t mean a parting of ways with original content. In order to catch buyers’ attention, your social media content needs to offer them something they haven’t seen before.

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report.

Most professionals believe that having a good content strategy is a major key to their success.

This fact is reinforced by a study by the Content Marketing Institute, which points out that an excellent content strategy if paired with good SEO practices, generates three times more leads than an investment in sponsored links.

There is no point in establishing a strategy if you don’t map out your results and don’t count on efficient planning. After all, you need to rely on pre-defined performance metrics and collect data that indicates the efficiency of the approach.

You can determine your most relevant metrics according to the characteristics of your company and your objectives in the market. But if you’re wondering about the most used indicators to evaluate a content strategy, the answer is Total Sales, according to HubSpot research.

10 Proven Content Formats That Work for B2B Brands

When we think of content, we’re often inadvertently drawn towards blog posts as the go-to format, but we’ve seen a real shift towards a wider use of different types of content in recent years. We’ll explore 10 proven content formats that are perfect for B2B brands to use as part of their B2B content marketing strategy. But tread carefully to avoid the trap of working format-first.

When you work format-first in content marketing, you’ll often find that you limit your creativity. Rather, take a story-first approach and begin by asking yourself what you want to communicate to your audience, and only then consider what the most effective way to do that is.

Blog Posts

Blog posts form the backbone of the majority of content marketing strategies, and that’s definitely the case for B2B brands. Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI, and this is down to the fact that blogging:

Drift blog screenshot

Shopify blog screenshot

Too often, we think of a blog as being the news section on a website where posts are published in chronological order. But if you want to drive growth, you should move away from this mentality and see it as so much more. And Siege Media’s post on ” Why Your Blog is Set Up Incorrectly for SEO” is a good read for more information.

Youtube video thumbnail

This philosophy often ends up in blogs that are created without much thought. Content is created and is never seen. The blog ends up as a graveyard, and as a graveyard that never drove value for the core business.

Your blog should be seen as so much more than a place to publish content. It should be seen as an opportunity to position yourself as industry experts, own SERPs for core topics relating to your business, and drive an increase in organic traffic.

Original Research Studies

If you want to truly stand out with your content against your competitors, you’ll need to go above and beyond what they’re doing. One of the best ways that you can do this is by publishing original research studies. Conducting your own research and publishing the findings is so powerful in B2B for two main reasons:

Backlinko study

img-semblog

It’s clear that pieces like this get people talking. You can publish the findings of these studies either as blog posts, standalone assets, or even as white papers. They’re the perfect way to bring together multiple content formats.

White Papers / eBooks

It’s important that you’re layering different content formats into your wider strategy that work together to drive results. One of the hardest jobs that a B2B marketer has is getting buy-in from a whole team, not just a single individual.

Perhaps the B2B brand who has really mastered the art of using white papers to fill up their funnel is HubSpot. Their ‘ a beginner’s guide to social media’ is the perfect way to engage a company looking to get started on social for the first time and give them a wealth of actionable ideas.

HubSpot Social Mediao Workbook Whitepaper

Videos

In many ways, you can film a video that’s of a high enough quality to host on YouTube and use on social media with nothing more than a smartphone (or with a little bit of a budget, you can massively improve your set up and quality).

But what should you create video content around? The opportunities are endless but just as with other content formats, it pays to put together a solid strategy. You can read how to do this in our guide on ” How to Develop a Video Marketing Strategy That Drives Business.”

The power of video is that you can use it across so many different channels, including optimizing natively for YouTube to reach new audiences, as well as on LinkedIn and other social platforms. Don’t discount the power of a solid video strategy as a B2B brand.

Webinars

While you could perhaps consider webinars to fall under your video strategy, these can also be seen as a separate content format. When it comes to putting together a webinar strategy, one of the key benefits is that “most webinars are used to educate an audience about a particular topic or industry.”

B2B Content Marketing Tactics That Actually Work

It’s one thing creating B2B content, but if no one knows that it exists, you’ll be disappointed with the end results. Having a solid promotion strategy is extremely important. The good news is that there is a wealth of channels that can help you to get your content seen.

Leverage LinkedIn

As a B2B marketer, you cannot ignore LinkedIn. LinkedIn has 310 million active monthly users, with 167 million of these in the U.S. alone. Interestingly, 90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions, per Omnicore.

Facebook, Twitter, and Other Social Platforms

Facebook, Twitter and other social media platforms have solid audiences for you to use to promote your content. In this guide, How to Create a B2B Social Media Strategy (Without Being Boring), you can learn how to leverage social to help you to stand out on the platform.

Paid Promotion

When we think of content marketing, we often think of it solely as an organic marketing channel. But by doing this, you could be missing out on opportunities to amplify your content to new audiences.

One tactic to consider is to leverage paid promotion across LinkedIn Ads, Facebook Ads, Twitter Ads, and YouTube. You can even use platforms such as Reddit to place content in front of your target audience to take advantage of the targeting options available.

Email Marketing

We’ve already discussed newsletters as a solid B2B content marketing format, but when it comes to using email as a promotion tactic, you need to build up your email list to have a database of people to send to.

When content ranks on search engines for core queries, it can send targeted traffic that could turn into a prospect. That’s why it’s important that every piece of content is created with the purpose of driving organic traffic and that it ranks highly on SERPs.

SEMrush Keyword Magic tool screenshot

But to dive further into coming up with ideas for great content in the first place, use the Content Marketing Platform. Enter a topic and you’ll be served some awesome insights into subtopics to consider working into your strategy.

SEMrush topic research tool

seo content template

And lastly, use the SEO Writing Assistant to make sure that your content follows best-practice recommendations. Putting together a strategy that layers content at different stages of the funnel, and performs organically, can accelerate your growth.

Reddit

If you’re not using Reddit to promote your B2B marketing content, you could be missing out on a huge opportunity to directly engage with. Our guide to Reddit SEO gives a great insight into how you can build a solid strategy that leverages the platform for success and will talk you step by step through a proven process to make it work for your brand. It’s another avenue for amplifying your content, and one that many marketers still haven’t latched onto.

Partnerships and Collaborations

Collaborations and partnerships can help to amplify your content in a number of different ways. You should consider partnering up with supplementary, but not competing, businesses to:

The benefit here is that both parties win by being introduced to the other one’s audience, and there’s usually double the promotion efforts, too. Think about who it might make sense to partner up with, reach out, and sell the benefits.

Take the time to understand how you can effectively develop a B2B content marketing strategy for potential and existing customers using different formats of content. A good content strategy integrates many of the different topics discussed, and then you’ll stand out in the B2B content marketing space.

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It

content-marketing-question-ss-1920

According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content marketing, but only 38 percent believe they are effective at it.

The Content Marketing Institute teamed up with MarketingProfs and BrightCover to poll more than 1,800 marketers on a wide range of content marketing topics — including tactics, benchmarks, distribution channels and budgets.

The report included more than 25 graphs, charting everything from the number of organizations that have a content marketing strategy in place, to what distribution channels are being used, and which metrics are being tracked.

How Effective Is Your Organization’s Use of Content Marketing

CMI study marketers rate effectiveness

The Content Marketing Institute reports 70 percent of B2B marketers are generating more content than they did a year ago, with 42 percent of respondents claiming they currently publish new content daily or multiple times a week.

Thirty-five percent of the respondents said they’re organization has a documented content marketing strategy, and 47 percent reported having a dedicated content marketing group that either functioned independently, or worked horizontally across the organization silos.

When it comes to tracking their content marketing results, the majority (33%) of respondents rated their efforts as “Neutral,” with 16 percent claiming to be “Successful,” and five percent saying they were “Very Successful” at tracking content marketing ROI.

Sources:

https://martech.org/why-we-care-about-b2b-marketing-a-guide-for-marketers/
https://rockcontent.com/blog/content-marketing-statistics/
https://www.semrush.com/blog/b2b-content-marketing/
https://martech.org/study-21-marketers-tracking-content-marketing-results/

Statistics on Public School Vs. Homeschool

Mother watching daughter do homework

Homeschooling Statistics: Breakdown by the 2022 Numbers

As the name indicates, homeschooling means when the parents opt to provide home-based education to their kids. This was a traditional practice, but over the last few years, it has become the fastest-growing mainstream education in the US and other nations around the world, such as France, Japan, the UK, South Korea, Russia, etc.

If we observe the trend in the last few years, there is an annual homeschooling growth rate of 2%-8%. However, there has been a significant increase in those figures from 2019 to 2021. By the end of 2020, about 9 million Americans said they had attended homeschool at some point in their lives.

There are numerous reasons why families opt for homeschooling, such as the lack of their children’s progress in traditional schooling, the difference in religious and educational philosophies, lack of satisfaction with the traditional educational methods, etc. In this article, we will explore homeschooling facts and their various aspects in detail.

Is Homeschooling More Effective Than Public School?

There are chances of success of homeschooling compared to institutional schooling because this lets the children improve as per their nature and schedule. When homeschooling is well planned and organized, besides providing children scope for socialization, then it results in effective outcomes. It helps students focus on the career which interests them by preparing them for college by including extension courses. It becomes a well-rounded education that is highly effective when the homeschooled students get the opportunity to participate in extracurricular activities, community sports, and community service groups.

It is an extremely important decision for the parents to choose the mode of education for their children. They consider the effects of homeschooling and the factors such as the student’s personality, style of learning, availability, etc., while finalizing this.

Homeschoolers were seen to have an average standardized test score of 87th percentile as per the National Home Education Research Institute’s study.

Compared to this, the score of those going to public school was only 50th percentile in certain subjects. Generally, standardized tests are not the best method of gauging a student’s academic performance.

A study related to the data obtained from the 2007-2008 school year by Home School Legal Defense Association (HSLDA) shows a difference of 34 percentile

There was 39 percentile points excess in the case of homeschoolers as compared to others, in all subjects. If some parents found teaching math a challenging task, their children could not excel in it like those in public schools.

Academics

Consistently Higher Percentile Scores

While standardized test scores aren’t always the best way to measure academic achievement, studies consistently find that home-schoolers do seem to outperform public schooled students on tests such as the ACT and SAT.

The Home School Legal Defense Association (HSLDA) commissioned a study drawing data for the 2007-2008 school year from multiple standardized testing services. The national average percentile scores were higher in all subject areas by at least 34 percentile points, and as high as 39 percentile points. Factors such as parental college degrees, how much parents spent on education, level of state regulation, and sex of the students made little difference in the range of scores in all areas among the home-schooled children.

Analysis from a 2015 study conducted by Brian Ray of the National Home Education Research Institute reveals that home educated students usually score 15 to 30 percentile points higher than public school students on standardized tests. This study further concludes that these results were achieved regardless of income level within the students’ families or educational status of the students’ parents.

Other recent news from the National Home Education Research Institute states that the College Board reported 2014 SAT scores for home-schooled students as being significantly higher than scores for their traditionally schooled counterparts.

Math Gap

Conversely, the Coalition for Responsible Home Education found that there was a “math gap” between home educated students and public school students, with the public school students coming out on top in this academic area. The researchers concluded that, while it was a fairly straightforward task for most responsible parents to teach reading, writing, science, and social studies, many parents would struggle with teaching a challenging math curriculum.

Success in the “Real World” of Adulthood

It is possible that homeschooling causes the positive traits reported above. However, the research designs to date do not conclusively “prove” that homeschooling causes these things. At the same time, there is no empirical evidence that homeschooling causes negative things compared to institutional schooling. Future research may better answer the question of causation.

Notes:

1. For more detail, see How Many Homeschool Students Are There in the United States? The March of 2021 estimate is based on data from state governments (e.g., Delaware, Florida, Minnesota, Nebraska, North Carolina, and Virginia), the U.S. Census Bureau (2021), and the U.S. Department of Education (2019). See McDonald (2020). The spring 2019 estimate was based on an estimate of about 2.5% per annum growth from estimates of 2 million home-educated children during the spring of 2010 and 2.3 million spring of 2016 in the United States (Ray, 2011). The estimate of 2.3 million in 2016 was calculated by Brian D. Ray, the author of this fact sheet, on April 7, 2016. He based it on publicly available research findings.

Sources
  • Cheng, Albert. (2014). Does homeschooling or private schooling promote political intolerance? Evidence from a Christian university. Journal of School Choice: International Research and Reform, 8(1), 49-68 [a peer-reviewed journal].
  • Fields-Smith, Cheryl. (2020). Exploring single black mothers’ resistance through homeschooling. Switzerland: Palgrave Macmillan Cham.
  • Mazama, Ama; & Lundy, Garvey. (2012, August 26). African American homeschooling as racial protectionism. Journal of Black Studies, 43(7) 723–748.
  • McDonald, Kerry. (2020). Homeschooling more than doubles during the pandemic: State-level data show just how dramatic the surge in homeschooling has been. Retrieved December 29, 2020 from https://fee.org/articles/homeschooling-more-than-doubles-during-the-pandemic/
  • Mead, Sara. (2006). The truth about boys and girls.
  • Medlin, Richard G. (2013). Homeschooling and the question of socialization revisited. Peabody Journal of Education, 88(3), 284-297 [a peer-reviewed journal].
  • National Education Association. (2021). Rankings of the States 2020 and Estimates of School Statistics 2021. Retrieved July 1, 2021 from http://www.nea.org/home/44479.htm
  • Ray, Brian D. (2004). Home educated and now adults: Their community and civic involvement, views about homeschooling, and other traits. Salem, Oregon: NHERI.
  • Ray, Brian D. (2004). Homeschoolers on to college: What research shows us. Ray, Journal of College Admission, No. 185, 5-11 [a peer-reviewed journal].
  • Ray, Brian D. (2010). Academic achievement and demographic traits of homeschool students: A nationwide study. Academic Leadership Journal, 8,www.academicleadership.org [a peer-reviewed journal]. For a free copy, contact us.
  • Ray, Brian D. (2013). Homeschooling associated with beneficial learner and societal outcomes but educators do not promote it. Peabody Journal of Education, 88(3), 324-341 [a peer-reviewed journal].
  • Ray, Brian D. (2015). African American homeschool parents’ motivations for homeschooling and their Black children’s academic achievement. Journal of School Choice, 9:71–96 [a peer-reviewed journal]. For a free copy, contact us.
  • Ray, Brian D. (2017). A systematic review of the empirical research on selected aspects of homeschooling as a school choice. Journal of School Choice, 11(4), 604-621 [a peer-reviewed journal]
  • Seiver, Jillene Grove; & Pope, Elisa A. (2022). The kids are alright II: social engagement in young adulthood as a function of k-12 schooling type, personality traits, and parental education level. Home School Researcher, 37(2), 1-9.
  • Sheffer, Susannah. (1995). A sense of self: Listening to homeschooled adolescent girls.
  • United States Department of Education. (2019) Homeschooling in the United States: Results from the 2012 and 2016 Parent and Family Involvement Survey (PFINHES: 2012 and 2016). Retrieved November 3, 2020 from https://nces.ed.gov/pubs2020/2020001.pdf
About the Author

Brian D. Ray, Ph.D. is an internationally known researcher, educator, speaker, and expert witness, and serves as president of the nonprofit National Home Education Research Institute. He is a former certified teacher in public and private schools and served as a professor in the fields of science, research methods, and education at the graduate and undergraduate levels. He holds a Ph.D. in science education from Oregon State University, a M.S. in zoology from Ohio University, and a B.S. in biology from the University of Puget Sound. Dr. Ray has been studying the homeschool movement since about 1984.

Source:

https://admissionsly.com/homeschooling-statistics/
https://home-school.lovetoknow.com/Statistics_on_Public_School_Vs_Homeschooling
https://www.nheri.org/research-facts-on-homeschooling/

Careers Service

Chart of the highest earning jobs for psychology majors. The top three jobs by salary are human resources managers, medical and health services managers, and clinical and counseling psychologists.

Careers in Psychology

What can I do with a degree in psychology?
The Psychology Department sponsors several activities each year for students wishing to learn more about career opportunities.

The field of psychology encompasses research and practice; through research we learn fundamental things about human and animal behavior, through practice that knowledge is applied in helping to solve human problems.

In each of the sub-fields, there are psychologists who work primarily as researchers, others who work primarily as practitioners, and many who do both (scientist-practitioners). Indeed, one of psychology’s most unique and important characteristics is its coupling of science and practice, which stimulates continual advancement of both.

These range from short-term crises, such as difficulties resulting from adolescent rebellion, to more severe, chronic conditions such as schizophrenia. Some clinical psychologists treat specific problems exclusively, such as phobias or clinical depression.

Counseling psychologists help people to accommodate to change or to make changes in their lifestyle. For example, they provide vocational and career assessment and guidance or help someone come to terms with the death of a loved one.

Until recently, the primary focus was on childhood and adolescence, the most formative years. But as life expectancy in this country approaches 80 years, developmental psychologists are becoming increasingly interested in aging, especially in researching and developing ways to help elderly people stay as independent as possible.

They consider a variety of factors, such as human abilities, student motivation, and the effect on the classroom of the diversity of race, ethnicity, and culture that makes up America.

What arrangement of an assembly line makes production most efficient? What is a reasonable workload? Most engineering psychologists work in industry, but some are employed by the government, particularly the Department of Defense. They are often known as human factors specialists.

They can, for example, help a judge decide which parent should have custody of a child or evaluate a defendant’s mental competence to stand trial. Some forensic psychologists are trained in both psychology and the law.

They identify the kinds of medical treatment people seek and get; how patients handle illness; why some people don’t follow medical advice; and the most effective ways to control pain or to change poor health habits.

They also develop health care strategies that foster emotional and physical well-being. Psychologists team up with medical personnel in private practice and in hospitals to provide patients with complete health care.

Industrial/organizational psychologists apply psychological principles and research methods to the work place in the interest of improving productivity and the quality of work life.

Many serve as human resources specialists, helping organizations with staffing, training, and employee development and management in such areas as strategic planning, quality management, and coping with organizational change.

For example, neuropsychologists may study the way the brain creates and stores memories, or how various diseases and injuries of the brain affect emotion, perception, and behavior.

Rehabilitation psychologists work with stroke and accident victims, people with mental retardation, and those with developmental disabilities caused by such conditions as cerebral palsy, epilepsy, and autism.

They help clients adapt to their situation, frequently working with other health care professionals. They deal with issues of personal adjustment, interpersonal relations, the work world, and pain management.

School psychologists work directly with public and private schools. They assess and counsel students, consult with parents and school staff, and conduct behavioral intervention when appropriate. Some school districts employ psychologists full time.

Social psychologists study how a person’s mental life and behavior is shaped by interactions with other people. They are interested in all aspects of interpersonal relationships, including both individual and group influences, and seek ways to improve such interactions.

Sports psychologists help athletes refine their focus on competition goals, become more motivated, and learn to deal with the anxiety and fear of failure that often accompany competition. The field is growing as sports of all kinds become more and more competitive and attract younger children than ever.

As a liberal arts and sciences student, the psychology major develops competence in written and oral communication, interpersonal skills, and abilities for problem-solving and critical thinking.

Popular job websites

All / Psychology related jobs

Mental Health and Healthcare related

Education and young people

Government, Social Care, Community & Charity

Commercial – HR, Marketing & related

Research & related

University & Academic related jobs (inc research assistant roles)

Graduate schemes enable you to work and train in a large organisation, usually between one to three years, with a view to progressing into a senior role over the long term. Many allow you to experience different placements within the organisation for you decide what roles you are most suited to. Many of these schemes are open to students and graduates of any degree discipline. See also our page on Graduate Schemes.

Social Work & related

Charity Sector

Education & Teaching

Criminal Justice

Health, Government & Social Care

Source:

https://www.cabrini.edu/about/departments/academic-departments/school-of-arts-and-sciences/psychology/careers-in-psychology
https://www.careers.manchester.ac.uk/whichcareer/health/optionspsych/
https://www.onlineu.com/careers/psychology

10 Steps To Begin Your Own Business

10 Steps To Begin Your Own Business

Small business owners control, manage and operate a company or organization. They can work in a variety of industries and provide goods or services for local and global customers. Learning more about this career path, including the potential advantages and traits for success, could help you determine whether this is the right opportunity for you. In this article, we provide the potential benefits of owning a small business, traits that could help you succeed and the steps you can take to become a small business owner.

More independent decisions : Small business owners make many important financial, business and marketing decisions. They often have more power and control over these decisions when owning their own business.

Unique company culture opportunities: Small business owners can design their own workplace culture and environment. This can include planning work events, designing the building layout and planning employee benefits.

More chances to meet new people: Networking is an important part of building a business, and small business owners may get the chance to connect with local professionals, investors and clients each day depending on their industry.

More remote opportunities: Depending on the industry, some small business owners can work from home or remote locations. They may establish remote options for the company or choose to complete their work from home on certain days.

Are you a business owner?

When we use the words business owner , meaning one who individually or with partners is in control of monetary and operational decision-making, we are talking about a true sense of ownership. The business owner has ultimate control over the company and decides what to delegate and to whom.

Though the image of the young Silicon Valley prodigy often comes to mind, the average age of a business owner in the US is closer to 50 years old. A business owner can earn a monthly salary and typically earns more than an average American, but he or she is not an employee and is the only one in the company who has the right to take a net profit at the end of the year or reinvest that money back into the company.

To gat her whether you are a business owner or operator, it all comes down to one question: Are you running your business, or is your business running you? To determine the answer to this question, ask yourself the following: Are you able to be strategic, or are you doing the same things over and over because you’re too busy to create an atmosphere of innovation ? Are you able to step back and see the bigger picture? Or are you caught in the weeds because your team can’t effectively run the ship without you?

How to become a business owner

business owner

If you can’t step away from your company and let others steer the course, your new goal is this : Learn how to become a business owner instead of an operator. Choose to make that shift in both your identity and your business. How? As Tony said, a business owner is the ultimate strategist.

If you ask yourself “What is a business owner ?” then you likely have some areas where you can improve when it comes to running your own company. Want to learn how to become a business owner and get out of operator mode? Here’s what it takes .

1. Wear a variety of hats

Though the goal is to build a cross – functional team that can handle most aspects of your business without you, this won’t be the case in the beginning. As a new business owner , you will find yourself answering phones and mopping the office floor in addition to making presentations and landing big deals.

You’ll likely need to learn new skills as well, like accounting and reading financial statements . A business is only as strong as the psychology of its leader, and there’s no shame in admitting that you have weaknesses. In fact, it’s essential to ask for help when you need it or even outsource some work so you have time to focus on what really matters.

2. Make personal sacrifices

A business owner will have to make some short-term sacrifices to grow their company. This could mean long hours, missed vacations and putting extracurricular activities on hold. However, the bigger picture is that this effort will help you achieve long-term goals.

Remember that there is no such thing as work-life balance – there is only work-life integration . When you’re doing what you love, your work and life are naturally integrated. And once you’ve built your business and found ways to increase profits , you can enjoy the freedom you’ve earned.

3. Invest in yourself

Think that becoming a business owner means making big bucks right away? Think again. Most new business owners end up investing any profits in their companies rather than paying themselves. In fact, the answer to “How much do you pay yourself as a business owner?” is often “Nothing” in the first few years. According to Fundera, 30% of small business owners take no salary at all, and 83% pay themselves less than $100,000 per year.

As a business owner , you may be required to invest some of your savings in the business as it grows. However, just as the personal sacrifices are usually short term, so are the financial ones. You’ll have some lean years, but when you’re doing what you love, it will be worth it. And once you grow your business beyond the infancy and teen phases of the business cycle , you’ll achieve both financial and personal freedom.

4. Focus on what’s important

When you look at the business owner definition, you’ll notice it does not include putting out fires. A business owner focuses on top-level issues like creating a positive organizational culture and developing new strategies to increase customer loyalty . You create a compelling vision for your company and inspire others to follow you through that vision.

5. Build the right team

entrepreneur vs business owner

A true business owner maximizes his or her business by leveraging not only their own ideas, but the abilities and strengths of the talented individuals around them by building the right team . You certainly need to have your own leadership skills , but you also need to strategically hire so that, over time, they can step into major leadership roles and handle the day-to-day operations of the business without you.

Ensure that you have a team you can trust with this “baby” you have poured so much love and passion into. Otherwise, your business will always be limited by what you as a business owner can personally do each day and you’ll always be stressed . If that’s the case, then you don’t have a business – you have a job. You’re restricted when you have a job that you have to be at every day, but you’re financially free when you have a business that can effectively run without you.

Does becoming a business owner seem a little overwhelming? This doesn’t mean you can’t do the things you love or be a part of the business. By all means, you can still be the operator where it makes sense to be the operator. But allow yourself and your business to thrive by making this necessary shift in your mentality.

Channel the great traits of an entrepreneur and have a vision in mind for your company. What’s your ultimate goal for launching your own business? Chances are, it was to experience greater financial freedom or to have more time to focus on the things you love, like your family, interests or worthy causes. Keep this end goal in mind as you make the shift from business operator to business owner .

Write a Business Plan

Creating a business plan will help you set (realistic) goals and figure out how much cash you’ll need in your first year. It’ll also make you think about the number of clients you need and the type of marketing required to attract those clients.

Research

Entrepreneurs need to be able to explain why their business idea will succeed. Part of this involves identifying how you’ll do things similarly to your competition and how you’ll do them differently, according to Inc.. The different part is key—it’s better to not go up against your major competitors directly but find a niche.

Use the Small Business Administration’s SizeUp tool to get a comparison to your competitors. This will help you not only sell your business idea to others, but identify and resolve any weak spots in your business idea from the beginning.

Identify Your Audience

Who are you writing this business plan for? For example, you may be writing the plan to apply for a loan. So you’ll want to lay out all your costs and projected return on investment (ROI). A lender will want practical and level-headed details, like how the loan will be repaid. Don’t promise huge profits as this can signal big risk. And make sure to outline any risks associated with your business.

Use a Template

The Small Business Administration has a business plan template that’s free to download. It’s important to have a structure to follow so you hit all the key points (and ensure you look like a pro, not a rookie). It’s also a good idea to Google business plans to see what other companies like yours have done in the past.

Register Your Business

Whether you need to register your small business depends on your location and structure. The Small Business Administration can guide you through this process. You may need to register both federally and with your state and some business structures need an agent to register. You can also register your business name locally. Registering usually costs less than $300.

Ideally, a small business owner should have enough money to cover three to six months of operating expenses before even starting their company. Operating expenses include rent, equipment and insurance.

Bootstrapping

You’ll need to rely on your own skills or learn new ones to manage your finances and run your marketing campaigns. FreshBooks has a comprehensive list of tools every entrepreneur needs. Many are free or low cost, helping you run many aspects of your business at minimal cost.

Some types of businesses work better with the bootstrapping model, including creative freelancing (writing or graphic design, for example), tutoring or working as a virtual assistant.

Larger businesses can apply for business incubators and accelerators—Entrepreneur lists the best incubators and Forbes has a list of top 2017 accelerators. These programs help businesses grow by giving guidance. They can also lend capital and offset costs by providing office space and support staff.

Funding

Small businesses that need more funds than bootstrapping can provide need to look at other options. That said, funding can be hard to secure without a track record of success. And each source has its pros and cons.

  • Borrowing money. Small business loans will leave you with complete control over your company. You need a business plan, financial projects for the next five years and an expense sheet to apply for a loan. The Small Business Administration has an online tool to match you with SBA-approved lenders.
  • Crowdfunding. This involves raising money from a large group of people. These people don’t get control or ownership over your company in return. Instead, they receive a gift (your product or another perk). It’s also a low risk funding option. Explore your options in this FreshBooks blog post.
  • Venture capital. Only for high-growth companies. Instead of providing a loan, venture capitalist provide funding in exchange for a degree of ownership and control over your company.

Source:

https://www.indeed.com/career-advice/starting-new-job/how-to-become-small-business-owner
https://www.tonyrobbins.com/career-business/are-you-a-business-owner-or-operator/
https://www.freshbooks.com/hub/accounting/becoming-small-business-owner