10 Creative Careers That Won’t Require You to Be a Starving Artist

oldskool detective behind a desk

13 great jobs that don’t require a degree and pay well

In most fields, people often have difficulty in finding employment without a bachelor’s degree, but there are plenty of jobs that you can get if you don’t have one. Some of these jobs require certifications or vocational training, but most provide in-house training too. With such an option, people can gain experience and earn a fair wage at the same time. In this article, we discuss the best jobs that don’t require a degree and give an overview of each one.

Primary duties: Personal assistants help executives manage their schedules. They’re also responsible for taking notes during meetings and helping with administrative tasks. You can become a personal assistant without a degree, but it’s necessary to possess excellent organisational skills to excel in this field.

The responsibilities of a personal assistant can vary depending on the company they’re working for. In some companies, personal assistants are responsible for handling correspondence for senior executives. In smaller enterprises, personal assistants also help with the day-to-day operations of the company.

Posting clerk

Primary duties: Posting clerks perform a wide range of duties including weighing letters, parcels and managing deliveries. They also make sure that every letter and parcel has the right stamps. Posting clerks handle bill payments and offer assistance to customers. They’re responsible for sending out deliveries, accepting packages and acting as a liaison between delivery providers and the company.

Primary duties: A real estate agent is the connection between buyers and sellers in the real estate market. They help their clients buy, sell or rent properties. Real estate professionals also offer advice to their clients about market conditions. Since they work in a commission-based job, individuals can make a good annual salary.

Real estate agents can make a lot more than their national average salary. There’s significant potential for growth in this field, especially as the pay depends on the number of successful deals. In most cases, there’s no cap on commissions.

Technical Writer

creative jobs that don

If you build up your technical knowledge, you can turn a passion for writing into a career that earns more than double the median annual salary in the United States. Technical writers are the communication professionals who create the text used to convey technical information in instruction manuals, frequently asked questions (FAQ) resources and journal articles. Most technical writers work in scientific and technical services or the manufacturing and information industries.

Being a good technical writer requires many of the skills necessary for success in other forms of writing. You have to think about your audience and figure out what they need to know to use the product safely and effectively. The role also involves doing research into the product’s design, development and use.

Writing out complex technical information in ways that are simple, accessible and easy to understand is the crux of a technical writer’s job. However, these professionals are also responsible for creating or attaining the visual elements – like diagrams, charts and photographs – that help users understand the product. Today’s technical writers may also be responsible for creating interactive presentations of technical information, including video and audio elements.

Technical writers need to draw from both communication skills and technical knowledge. That means these professionals need an education that emphasizes writing and communications but also a background in the technical subject they want to write about. In fact, many technical writers start their careers in these technical industries, often as research specialists or assistants. Aspiring technical writers are in luck – the United States Bureau of Labor Statistics (BLS) predicts opportunities for this profession to increase by 10 percent over a decade. That’s faster than the seven percent job growth expected for all occupations and much faster than the growth expected for communications professionals and authors (four percent and two percent, respectively).

The 30 highest paying jobs which do not require a College Degree:

American Football Sports Referee at work on the field

With a salary ranging between $120 000 to $555 000, this may sound too good to be true. No academic background is necessary apart from obtaining a referee certification in the sport you want to referee. The stakes are high, but so is the return if you have the nerves for putting it all out there with no guarantees of ever gaining enough recognition to join in on this multi-billion-dollar industry!

Commercial Pilot smiling in the cockpit with thumb up

Not your Top Gun scenario with fighter jets, white uniforms, and maverick air maneuvers but, if you want to spend most of your working day among the clouds ample opportunities are available in-flight charters, aerial photography, aerial fire-fighting to name but a few. Certification takes about 12-18 months, depending on how long it takes to accumulate your 250 flight hours. Once established, the average earnings range from $49k – $160k per annum.

Sommelier examining wine. Cropped image of confident male sommelier examining wine while smelling it and leaning at the wooden table with wine shelf in the background

Imagine spending your days dining and wining in the most excellent restaurants and hotels around the country….and getting paid for it. Master Sommeliers are the expert stewards of the food and hospitality industry. You will be responsible for sourcing wines to pair with the dishes that the establishment offers, conduct wine tastings, and offer wine recommendations to patrons.

Master Sommeliers are certified by the CMS (Court of Master Sommeliers) and may earn up to $160 000 per annum. However, before dusting off those forgotten bottles of wine in the cellar, be reminded that there are currently only 229 Master Sommeliers worldwide. If you want a taste of it, you’re going to have to work for it.

Air traffic controller at work in Italy in control room

Seen the movie Pushing Tin and you have it about right. Are you cool, calm, and collected in the face of adversity with next level OCD when it comes to accuracy and detail? If affirmative, then is this is potentially the job for you to earn a six-figure salary in just a few years after starting on an entry-level salary of around $94 000. Join the curators of the sky industry by enlisting the military or completing the necessary training through the Federal Aviation Administration (FAA).

Young programmer working

Do you have a neck for languages…. of the IT kind that is? Computer programmers are the brainchild behind the apps, programs, and systems we take for granted every day. Coding, coding, and more coding is your daily destiny. Programmers paid dearly for their everyday engagement with binary zeros and ones at $70 000 per year.

Workplace of the power plant distributor

In this job, you are in power. Power Distributors monitor and control steam input and electricity output in power plants. On the job training is common, and coursework includes electrical engineering and power production subject matter. Distributors earn average salaries of $81 000.

Female Database manager drawing a database structure

These individuals are responsible for organizing and storing data securely using specialized software and system architecture. Accessibility, integrity, and safety take on whole different meanings in this industry.

locomotive is in depot for repairs

Locomotive Engineers need a high school diploma and a couple of certifications that can be completed while already working. Salaries bring in an average of $62 000 per annum. You will be responsible for operating electric, diesel or gas-turbine trains in the freight or passenger transportation sector.



A Comprehensive WordPress Tutorial

From the “Plugins” tab, you’ll be able to browse the incredible list of community- and professional-made widgets and other WordPress apps. I cannot stress this enough – there’s a widget for everything.

How Does Shopify Work? Every Aspect Explained

A Comprehensive WordPress Tutorial

Did you know that around 35% of the entire web is built with WordPress? With an estimated 2 billion websites out there, that would make up around 700 million sitesabsolutely insane! No wonder that WordPress tutorials are among the most sought-after!

WordPress is a very unique website creation tool – I must say, out of all of the similar tools that I have used throughout my career, WP has been my favorite, hands-down. There are many reasons why that’s the case – we’ll get into it in a minute.

Now, do keep in mind that WP isn’t exactly a website builder per se – at least not the WordPress that we’ll be talking about in this article. If you’re interested in some of the more traditional website builders out there, do check out our list of the best builders on the current market.

Contributed by: Ilir Salihi

According to you, what is the best website builder for personal use?

For me, personally, WordPress is the best platform for building websites. But, WordPress can be overwhelming for many people that want to launch a new site and hit the ground running. When deciding on a platform for your website, take your level of "techiness" and experience learning new software into consideration. Many of the website builders available today have been designed for beginners. You can literally "drag and drop" your website together using a clean visual editor.

Table of Contents

WordPress.org vs WordPress.com

O que muda entre esses dois métodos é a própria hospedagem. Ao usar o WordPress.org, você deverá fazer o download grátis do script e hospedar o site por conta própria num computador local ou através de uma provedora de host (tipo a Hostinger).

Por outro lado, o WordPress.com toma conta de toda a hospedagem do site por você. Você não vai precisar manter um servidor da web, pagar por um site de hospedagem ou baixar um software, no entanto, ads de propaganda vão aparecer no seu site.

Você também terá acesso aos seus arquivos, pastas, bancos de dados e códigos, o que significa que você poderá modificar isso tudo como desejar. Os sites mais populares e poderosos do WordPress estão nesse perfil de hospedagem própria, que fornece maior flexibilidade e habilidade de implementar funcionalidades, códigos e design customizados.

Passo 1 – Como instalar o WordPress

Você provavelmente terá que procurar por uma provedora de hospedagem que suporte o WordPress. Muitos hosts usam diversos instaladores automáticos para tornar a instalação do WordPress um processo ainda mais simples.

Antes de continuar sua instalação, você vai precisar decidir como você pretende acessar seu website. Você deseja ter o WordPress como o seu domínio raiz (exemplo.com), subpasta (exemplo.com/blog) ou subdomínio (blog.exemplo.com)? Você só irá precisar de um passo extra se quiser configurar o WordPress como subdomínio. Na Hostinger isso pode ser facilmente feito na sessão Subdomínios.

Opção 1.1 – Instalando o WordPress pela Hostinger utilizando um Instalador Automático

Vamos começar da maneira mais rápida e simples de instalar o WordPress: o Auto Instalador da Hostinger. Os passos mostrados abaixo mostram como instalar o WordPress através do painel de controle da Hostinger:

  1. Acesse o Painel de Controle Hostinger
  2. Localize e abra o Auto Instalador.
  3. Clique no botão Selecionar abaixo de WordPress.
  4. Agora complete com as especificações do seu website:
    URL – A url onde o WordPress deve ser instalado. Se você gostaria de instalar como um domínio raiz (exemplo.com), deixe vazio.
    Idioma – Escolha o idioma do WordPress
    Nome de usuário do Administrador – Seu nome de usuário do WordPress. Você irá usá-lo para acessar a área do administrador.
    Senha do Administrador – Sua senha do WordPress. Você vai precisar dela para acessar a área do administrador.
    Email do Administrador – Entre com seu endereço de email.
    Título do Site – Título do seu site do WordPress.
    Tagline do Site – Uma frase curta explicando sobre o que é o seu site.
  5. Aperte o botão Instalar.

auto instalador do wordpress da hostinger

Opção 1.2 – Instalando o WordPress manualmente

tela de download do wordpress.org

Depois de completo o download, você pode começar a postar seus arquivos do WordPress na sua conta de hospedagem. Você pode tanto usar o Gerenciador de Arquivos providenciado pela sua provedora de hospedagem ou um cliente FTP.

Não única diferença que a ferramenta que você escolher fará é a facilidade de uso. A única coisa que você deve levar em consideração é o diretório de destinação. Por exemplo, se você deseja ter o WordPress como um domínio raiz, os arquivos devem ser enviados para a pasta public_html; se você prefere um subdomínio ou uma subpasta do WordPress, faça o upload na pasta apropriada.

upload de pastas para o wordpress

O WordPress armazena informações em bancados de dados. Portanto, é imprescindível criar pelo menos um. Na Hostinger, você pode criar um novo banco de dados na seção Banco de Dados MySQL. Não se esqueça de anotar as informações da sua base dados, pois você vai precisar delas mais tarde.

criar usuário e senha para banco de dados mysql wordpress

página de cadastro do seu site no wordpress


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Step 2: Accessing Your Website

There are a couple of ways to access your WP dashboard. The easiest route would be to go there via a button from your hosting provider’s panel – no matter your hosting service of choice, there should be one available.

WordPress tutorial: WP dashboard.

Another route that you’d find mentioned in many user WordPress tutorials would be to simply enter the name of your domain into the URL bar, and then add “/dashboard” or “/admin”. So, if the name of your domain is “mywordpresswebsite.com”, it would look like so:

There isn’t really a difference between the two above-mentioned dashboard accessing routes. That said, if you want to learn WordPress, it might actually be easier to follow the latter, since you can simply access it by typing some information into the URL bar, instead of having to go and log into your hosting service panel every time.

Have you ever wondered which website builders are the best for your business?

Step 3: Get to Know the Interface

In all honesty, even today, every single time I log into WP, I get some nostalgic vibes from the homepage section. While I’ve altered it with some plugins and other widgets, the core design is still the same – classic WordPress.

WordPress tutorial: getting started with WordPress.

At this point, you should make sure to take your time to study the actual interface that you see in front of you. As noted above, it’s probably going to change significantly as you progress with your website and install more plugins, but still – the core idea will remain the same.

The cool thing about WordPress is that, while being significantly more complicated than a traditional website builder, it does have a more clear layout than most of the current builders out there. The design choices for the WP interfaces were very simple and old-school, but also very straightforward – that’s a good thing!

All of your main attention should be focused on the left side of your screen – namely, to the list of various interfaces that you can open. With some exceptions, this is the area that you be clicking through the most.

WordPress tutorial: the user interface.

If you want to learn WordPress “the proper way”, do make sure to not rush through the options that you see here. Every new button is going to have a few more pop-ups, so you should surely make sure to figure out where things are in the dashboard before progressing further.

Step 4: Theme Choice and Installation

While figuring out how to use WP might require a WordPress tutorial for beginners, there are some things that the CMS does have in common with other website builders out there. One of these things would have to be the theme selection.

In the “Appearance” section ("Theme" sub-section) on the left, you’ll be able to pick from a few different default themes. If you’d like to make your site more original, then you can always download new theme templatesones created by the WordPress community. The downloading and installation processes are actually quite simple – just find the desired theme, download and apply it.

WordPress tutorial: theme selection.

Make sure to try different themes out, and see which fits the “vibe” of your website best. You’ll be able to preview them, check how they work, and also even read some other user reviews and general feedback in the community section, too.

While it may take some time finding the best template for yourself, that’s normal – after all, there’s a pretty vast number to pick from! Do make sure to delete (rather, uninstall) the unused templates afterward – got to keep the dashboard uncluttered and working properly!

Step 5: Page Creation

Creating a specific page with WordPress is nothing like doing the same thing with a website builder. When you’re working with a builder, in the vast majority of cases, it’s going to have drag-and-drop functionality, and will abide by the “WYSIWYG” principle – in other words, you’ll be able to alter your page contents by clicking on a section, and the changes will look the same live as they do while you’re editing.


Wordpress tutorials

  • style.css This file is where you add some css comments so that WordPress knows some information about your custom theme. It also holds the custom css styling that you will apply to your theme.
  • index.php This file controls the html and general output of your theme. It is the main file used for outputting data on your home page.
  • header.php Allows you to specify an area to hold important information about your website in the area as well as including opening , , and ,
  • footer.php The footer will close out any opening tags you specified in the header area, in addition to giving you a place to call the wp_footer() function.
  • functions.php Allows you to to call functions, both PHP and built-in WordPress, and to define your own functions in order to change the default behaviors of WordPress

custom header and footer file output

WordPress Theme Development Tutorial Step By Step

WordPress Theme Development Tutorial Step By Step

This is going to be a fun tutorial where we inspect how to create your own WordPress Theme from scratch. In fact, we’ll begin with absolutely zero files and zero lines of code. The only way to understand how WordPress Themes work, is to really jump in at a low level and do every single thing yourself. Yes, it is tempting to avoid this because you can make WordPress do everything for you without any understanding of the code that powers it. This could be PHP, JavaScript, CSS or even the basic HTML. By the end of this step by step WordPress Theme tutorial, you will understand how everything fits together and how to bend WordPress to your will with ease.

There are so many free themes available to you when you are running a WordPress website. Beyond the free themes, you might also choose to pay a premium for professionally made WordPress themes that look great and have fantastic features. So why learn how to create your own theme from scratch? The answer is that no matter what theme you are using, there is going to come a time when you want to make simple changes to your website. Some of those changes might be able to be accommodated by a simple plugin or widget. Many times however, it makes more sense to understand what it is you want to change, how to change it, and avoid turning your WordPress website into a mess of plugins and add-ons that become unwieldy. With just a bit of foundation level knowledge, you’ll be confident in modifying your theme, or simply building your own from scratch. You’ll know which file to edit, and what code to add or modify to create your desired result.

Step 1: Create a folder to hold your theme files.

wordpress root directory file system

If we are going to be building themes, we need to know where the files that make up a WordPress theme live in a WordPress Installation. This is pretty easy. We know that a WordPress installation typically has a root directory named wordpress . Here is what our root directory looks like in PHP Storm.



wordpress themes folder

The folder that we are most interested in right now is the wp-content folder. Within the wp-content folder is a folder named themes. Do you know what this folder is for? Yep, that’s right! It is the folder that holds one or more themes that you would like to use with your WordPress website. In this themes folder we find three additional folders of twentyfifteen, twentysixteen, and twentyseventeen. These folders contain the three themes that WordPress ships with by default. Notice below that there is also a folder named customtheme. Go ahead and create that folder as well in your installation as this is where we will be creating our WordPress theme from scratch.

The Media Library

When creating or editing a post or page click “add media” which is a button found just above the content area. You can include existing media already uploaded to your website or upload new media. Try not to upload the same file more than once as it will take up extra space and add clutter. If you’ve already uploaded the file, select it from your media library!

Each theme has different menu locations. Every theme should have at least one menu location. Some themes will have several menu locations such as the main menu, top menu and footer menu. Menu locations are theme dependant, so make sure to choose a theme that supports the menu locations you need. You can however hire a developer to modify an existing theme to support any menu location.

When you navigate to appearance->menus you’ll see to the left you can choose categories, custom links and sometimes more things you can add to menus depending upon the theme and/or plugins you have installed.

wordpress menu creation step by step tutorial

Step 8: Add Some Style To Your Theme

wordpress theme development from scratch

When we visit our test website now in the browser, we can see that the WordPress Theme that we have developed step by step in this tutorial is looking pretty good!

WordPress Theme Development Tutorial Step By Step Summary

Let’s review everything that we’ve learned in this basic step by step WordPress Theme tutorial for beginners. We’ve learned how to create our first custom theme in WordPress by making our own folder in side of the themes folder of our WordPress installation. In this folder, we added different files that correspond to different sections of your website. In our tutorial, we have started with the bare minimums you should have in a WordPress theme. In the future, you would add many more files to this folder than what we have covered. Let’s review each file we created in this tutorial, and what they did for us.

  • style.css This file is where you add some css comments so that WordPress knows some information about your custom theme. It also holds the custom css styling that you will apply to your theme.
  • index.php This file controls the html and general output of your theme. It is the main file used for outputting data on your home page.
  • header.php Allows you to specify an area to hold important information about your website in the area as well as including opening , , and ,
  • footer.php The footer will close out any opening tags you specified in the header area, in addition to giving you a place to call the wp_footer() function.
  • functions.php Allows you to to call functions, both PHP and built-in WordPress, and to define your own functions in order to change the default behaviors of WordPress



Mobile devices

Mobile Device Management (MDM) enables IT admins to securely monitor and manage the mobile devices that access sensitive business data. It includes storing essential information about mobile devices, deciding which apps can be present on the devices, locating devices, and securing devices if lost or stolen. With the increased adoption of mobile devices, mobile device management (MDM) solutions have now evolved into Enterprise Mobility Management (EMM) solutions.

The importance of MDM solutions and software

Mobile Device Management (MDM)

The core purpose of MDM is to protect the corporate network by securing and optimizing mobile devices, including laptops, smartphones, tablets, and Internet-of-Things (IoT) devices, that connect to enterprise networks. Besides boosting the security of business networks, it also enables employees to use their own devices, rather than corporate-supplied devices, to work more efficiently and be more productive.

MDM software is part of the wider enterprise mobility management (EMM) family, which incorporates enterprise file syncing and sharing, identity and access management (IAM), and mobile application management (MAM). MDM, in the context of controlling PCs, is referred to as unified endpoint management (UEM), which enables organizations to manage all of their enterprise devices from one single location.

How Mobile Device Management Works

To further understand what is mobile device management, you have to know how it works. MDM relies on two separate components. The first is an MDM server management console, which is stored in an organization’s data center and enables administrators to configure, manage, and enforce policies. The second is an MDM agent that receives and implements these policies on users’ devices.

Policies are configured by IT administrators through the MDM server management console, then the server pushes the policies to the MDM agent. The agent applies the specified policies onto a device by using application programming interfaces (APIs) that are built into the device’s operating system.

Early MDM solutions relied on subscriber identification module (SIM) cards and client-initiated steps, which restricted scalability. But modern versions can automatically detect when new devices connect to corporate networks and apply commands or policies for them to implement.

How Mobile Device Management Works

To further understand what is mobile device management, you have to know how it works. MDM relies on two separate components. The first is an MDM server management console, which is stored in an organization’s data center and enables administrators to configure, manage, and enforce policies. The second is an MDM agent that receives and implements these policies on users’ devices.

Policies are configured by IT administrators through the MDM server management console, then the server pushes the policies to the MDM agent. The agent applies the specified policies onto a device by using application programming interfaces (APIs) that are built into the device’s operating system.

Early MDM solutions relied on subscriber identification module (SIM) cards and client-initiated steps, which restricted scalability. But modern versions can automatically detect when new devices connect to corporate networks and apply commands or policies for them to implement.


MDM first emerged in the early 2000s to allow organizations to take control and secure the first wave of smartphones and devices—like personal digital assistants—that were being used in the workplace. The consumerization of IT that has snowballed since then, starting with the launch of Apple’s first iPhone in 2007, fueled the trend of bring your own device (BYOD), which placed more importance on effective MDM tools.

The risks associated with the BYOD trend led to organizations implementing MDM software that helped their IT teams monitor, manage, and secure all devices brought into the workplace. These MDM tools remain crucial to securing the workplace in the face of increasingly sophisticated and costly cyberattacks and data breaches.

As employees increasingly expect to be able to use their personal devices at work, organizations need to be able to secure those devices and keep their users safe. Some employees who want to use their personal devices at work will do so even if their organization does not have a BYOD policy, a practice also known as shadow IT. It is therefore vital for businesses to implement a strong BYOD policy that enables employees to use their own devices without creating potential gaps in security.

However, implementing MDM within a BYOD environment can be challenging. Organizations must balance the need to secure their applications and data with maintaining employees’ privacy, such as IT being able to see the applications that users download or tracking their location.

Advantages of using an MDM solution

With most healthcare organizations moving towards electronic health records (EHRs), mobile device use is more popular than ever in the healthcare sector. But ensuring the personal health information (PHI) stored on mobile devices is secure and complying with regulatory standards like HIPAA can be a challenge. An MDM solution can help you meet compliance standards while also ensuring that PHI remains secure from unauthorized access.

Now that many enterprises are embracing mobility, one market that can benefit greatly from the advantages of MDM is the transportation industry. An MDM solution lets businesses track shipments and vehicle locations as well as maintain a history of locations traversed. It also lets you lock down corporate devices to specific apps and/or settings to prevent device misuse and ensure maximum productivity.

The transition to the digital age has affected no industry more than the education sector. With more and more schools adopting tablet-based teaching methods, it’s essential to manage these devices to ensure they’re only used for learning. Granular restrictions let you disable basic device functionalities such as the camera, as well as restrict access to certain websites.

Thanks to features like digital signage, mPOS, and self-service checkouts, mobile devices have found their niche in the retail sector. Some enterprises in the retail industry use mobile devices built for a specific need, while others use a combination of in-house apps and certain policies on more standard devices like phones and tablets. Both specialized devices such as rugged devices and standard mobile devices such as smartphones can be managed using an MDM solution.

With most organizations in the service industry leaning towards a mobile-only or mobile-first workforce, mobile devices—especially employee-owned devices—are being used more than ever. An MDM solution helps you seamlessly manage personal devices (BYOD management) and in-house apps while also ensuring those devices adhere to your enterprise’s security standards.

The MDM solution that can help

ManageEngine’s Mobile Device Manager Plus is the perfect enterprise mobile device management tool for SMBs and large enterprises. Let’s look at some of the features Mobile Device Manager Plus has to offer to simplify MDM device management:

Mobile Device Manager Plus supports multiple methods for enrollment, irrespective of whether the device is with the user or still sitting in one of your business’ storerooms. With Mobile Device Manager Plus, you can quickly and easily onboard devices in bulk with no user action required. Learn more about Mobile Device Manager Plus’ enrollment methods. It also helps with BYOD mobile device management i.e. mobile device management for personal devices, whereby you get to manage the workspace while having zero control over the personal space ensuring corporate data security without compromising on user privacy.

Silently install both purchased and in-house apps, and predefine app permissions and settings OTA to ensure they’re ready for use immediately after installation. In addition to silent installation, you can also delete or update apps remotely without requiring any user intervention. Further, Mobile Device Manager Plus also helps you maintain licenses of paid apps. Learn more about app management.

Ensure devices are ready for use the moment they’re handed over to employees by remotely preconfiguring basic settings for Wi-Fi, email, etc. Any configuration updates can also be made OTA. With Mobile Device Manager Plus, you can easily manage your BYOD environment by controlling all corporate aspects of a device while leaving personal data alone for a good balance between security and privacy. Learn more about policy management.

Mobile Device Manager Plus provides you with a host of options for mobile security—both proactive and reactive. In addition to granular restrictions, you can ensure only devices managed by Mobile Device Manager Plus can access corporate Exchange servers. By sandboxing your corporate documents, you can ensure that mobile devices attempting to access corporate data can only do so using the MDM agent app (ManageEngine MDM) present on the device, thereby preventing unauthorized access.

In addition to simple device deployment, Mobile Device Manager Plus provides multiple settings for maintaining deployed devices, including periodic device scanning to update your device inventory; remote troubleshooting; and scheduling/automating OS updates to ensure the most secure OS version is running on each device.


Mobile devices

With a mobile application, most of the code is downloaded and stored on the device itself (think iOS and Android). These are two primary components of appsec. The security aspect of appsec then comes into play when we consider protecting and safeguarding the app — and all data it encompasses.


In a bring your own device (BYOD) work environment, users expect to be able to work from any location at any time, on the device of their choice. Moreover, users now typically have several identities, meaning that they use their devices in both work-related and non-work-related contexts. For example, they might bring a personal tablet to a business meeting and expect to access files on a team’s Microsoft SharePoint site, or they might present a Microsoft PowerPoint presentation over Microsoft Skype for Business. They’re likely to check both work and personal email accounts on their phone, and may use their phone camera to take photos of whiteboard sessions to help them remember what a work group collaborated on during a meeting. On both types of device, they’re likely to have a mix of apps, some for personal use and some for work.

But as the traditional boundaries between work and personal life blur the use of these devices, it’s critical that devices be managed in a way that is acceptable to the entire business. Data policies, such as encryption, password length, password complexity, and password duration, must provide corporate data security on all devices while maintaining the privacy of workers’ personal information.

IT must be able to identify, with certainty, who a user is and if a device should have access to corporate resources. Current trends suggest that workers change jobs and companies several times over the course of a career, so IT needs a way to account for this flux of people and devices. What should IT do if a device is lost or an employee leaves the company? What is the best way to ensure that corporate resources are wiped from a personal device that should no longer have access to them?

Why is Mobile Device Security Important? 📊

  • ☑️ Kaspersky reports that it discovered almost 3.5 million malware on 1 million devices
  • ☑️ An attack is launched every 39 seconds
  • ☑️ Average number of attacks of 2,244 times each single day
  • ☑️ More than 50% of devices used in the workplace are mobile
  • ☑️ Vulnerabilities in mobile devices have increased by 42%
  • ☑️ Malware attacks are likely to increase by 50% compared to the previous year
  • ☑️ In 2018 alone, 75,000 mobile apps had vulnerabilities that Android had to fix
  • ☑️ SDK integrated in apps was discovered to have stolen 111 million contact information
  • ☑️ Hidden mobile apps represent up to 50% of transmission to remote endpoints
  • ☑️ About 3 to 4 employees per 100 using their device to access inappropriate content.
  • ☑️ Up to 80% of corporate owned mobile devices transmit data on WiFi networks
  • ☑️ 66% and 55% of enterprises and SMBs respectively provide company owned devices
  • ☑️ Approximately 4.3% of company-issued mobile devices are stolen or lost each year.
  • ☑️ It is estimated that large enterprises have more than 2,000 unsafe apps installed
  • ☑️ 86% – percentage of employees that access company emails through their phones
  • ☑️ 70 million smartphones are lost each year
  • ☑️ 60% of mobile device vulnerability derives from the client side
  • ☑️ 89% of vulnerabilities can be exploited without physical access to the mobile device
  • ☑️ 56% of vulnerabilities can be accessed without any sort of administrator access

This almost comes off as a redundant question. With as much as half of an organization’s computing devices now consisting of portable devices, mobile devices present peculiar challenges with regard to network security.

Now, businesses need to account for the different locations and uses of these devices as well. Especially since mobile usage in organizations has now surpassed those of desktop PCs, malicious hackers are now focusing their attention more and more on mobile devices.

Both IT departments and executive suite-level players like CIOs are fixated, for good reason, on thwarting potential threats to companies’ devices such as phishing scams, spyware, unsecured WIFI networks, data leakage. These days, most of the preoccupation centers around malicious mobile apps, or the theft or misplacement of employee mobile devices which might contain proprietary company secrets.

According to Dr. Rebecca Wynn, who heads information security for Matrix Medical Network, most enterprise security teams have gotten a fair handle on things with regard to enterprise mobility and mitigating external exposure that comes with attacks such as man-in-the-middle and malware.

However, Wynn says that data is harder to manage and protect on mobile devices because “the use of private, public apps, and company-branded apps which can leak employee and customer data in ways enterprise security doesn’t have visibility.”

A way to counteract this incident is for organizations to formulate internal policies, and sufficiently educate their employees on the potential dangers that their mobile devices pose to the organization’s interest.

The Mobile Device as a Security Threat 📉

Millennials might find it difficult to imagine, but mobile devices didn’t use to be as ubiquitous as they are today, and were nearly unheard of as a business threat. Before broadband and wireless technology exploded onto the scene, employees with stand-alone desktop computers were limited to Ethernet cables as their primary gateway access to either LAN or WAN corporate networks.

Consumer devices like the iPhone changed this calculus and ushered in the age of the mobile technology, and by extension, the mobile worker to the extent that virtually all employees now regard using a mobile device at their office as a given.

Consumers are now performing more and more daily actions from their smartphone. Everything from email to trading stocks through a top stock trading apps can be facilitated with mobile devices. With an increased mobile device capability, comes an increased vulnerability.

With this trend, IT departments were compelled to grapple with viruses that infected smartphones, like Cabir, the first virus that infected a mobile device in 2004. Hence, a new host of vulnerabilities followed the iPhone and smartphones onto the scene.

Compounding things, the current era is now plagued with threats and vulnerabilities related to Internet-of-Things (IoT). This development has challenged and burdened organizations along with their IT departments with a host of new endpoints that need to be secured.

Some organizations are approaching this issue by taking out these IoT devices from the central network and putting them in their own secluded virtual LAN with separating firewalls. The objective of these measures is to reduce the security incidents emanating from IoT devices.

Furthermore, they might disable certain functions that are infrequently used in IoT devices, say faxing on a wireless printer, to reduce opportunities for attacks. However, this action might not work for mobile devices since they need full network access to operate.

To counteract emerging mobile threats, software solutions have been designed for the enterprise space to confront and address these types of attacks. Most noteworthy among them is the Mobile Application Management (MAM). Others are the Mobile Device Management (MDM), Enterprise Mobility Management (EMM), and Unified Endpoint Management (UEM).

What is the Impact of Mobile Device on Student Learning?

impact of mobile device

You might think that a mobile device only refers to the use of mobile or cellular phones within the classroom environment, usually to the distraction of students. However, in this blog, we will be talking about the use of mobile devices such as tablets, laptops, Chromebooks, mobile or cellular phones etc. to enable learning.

The impact of the mobile device on learning is far-reaching and comprehensive. To begin with, at the outset, it is the naturalization of advanced technology within the classroom context for students. This means that students who might already be embracing technology will get used to using it for learning and development purposes, instead of just games. Enhanced learning materials such as the use of dynamic visual mediums like pictures and videos and gifs are made possible through the impact of the mobile device in the classroom.

The effect of using the mobile device in student learning also has consequences beyond the school – students are using tools they will be using in their employment, thus making the future ready during their schooling itself.

mobile learning

But what counts as learning on a mobile device? Any time a mobile device such as a tablet, mobile or cellular phone, laptop or Chromebook is used to aid in teaching or learning of the classroom curriculum, it can be counted as learning on a mobile device. This might involve everything from reading course materials on the mobile device to playing educational games on the mobile device, to even answering examinations on the mobile device.

The use of the mobile device in the classroom can easily be integrated into the most traditional and old fashioned classroom easily, with the investment of an initial start-up cost and some training for both teachers and students.

What is the impact of the mobile device on students and student learning?

The effect of the mobile device on student’s and student learning is quite broad. With the growth of education technology and its pervasiveness within the educational ecosystem, the impact of the mobile device on student learning is meaningful. Extensive research has thus been conducted about the impact of the mobile device on student learning. Some of the more far-reaching effects of the mobile device on student learning are discussed in greater detail below:

1. Improved understanding of students

Recent research has shown that an improved understanding of materials is another impact of the mobile device on student learning. One of the key issues teachers face is that different students learn at different paces and it might be difficult to gauge this individually for each student.

The impact of the mobil e device here cannot be undersold – since the impact of mobile device usage is limited to the use if individual devices by each student, learning can also happen at an individual pace. Improved understanding for students this is a big impact of the mobil e device in the classroom and in educational institutions. It addresses a key need of teachers across the educational ecosystem.

2. Equity in access to mobile learning

One of the key things educational experts and champions advocate for is the flattening of the playing field for students through the use of technologies. It is no different for the use of the mobile device in the classroom. The students who use hardware like mobile devices, like laptops, tablets, Chromebooks etc experience the positive impact of the mobile device on student learning across the board. This means that it is creating more equitable access to learning – means every student has the same access as their fellow student to the same materials.

The need for equality in learning cannot be overstated in today’s world. It is one of the biggest signifiers of social mobility, and if the impact of the mobile device on student learning is access to more learning and thus more opportunities later in life, the impact of the mobile device on building a better world cannot be ignored. Stakeholders in the educational ecosystem must thus work towards in ensuring the impact of the mobile device on student learning is experienced by students all across of the world.

3. Empowering more proactive learning

A more proactive approach to learning is another impact mobile device has on students in the classroom according to a new study conducted on students using mobile devices in the classroom. The study demonstrated that the impact of the mobile device in the classroom for the purpose of the student had a positive impact in how proactive students became about their learning. Students taking a greater interested in learning their course material.

Proactive learning is important to build an interest in learning and education itself for students and it is an effect of the mobile device that is easily achievable for most educational institutions. All they need to do is invest in the initial costs of acquiring mobile device – anything from tablets to laptops would suffice here – to some initial time investment in training students to use them well and experience the full positive impact of the mobile device on their learning.

4. Improved conversational skills


Another academic research study has shown that another effect of the mobile device in student learning is the improvement of their intra student conversational skills. In this study, on the group of students was given a mobile device to study the impact of the mobile device on improvement in English conversational skills. Another group was just used as a control with traditional face to face teaching methods. After a period of time, when both groups of students were tested on their conversational skills, the effect of the mobile device on English language conversational skills was found to be beneficial to the students, even more so than the control group. This demonstrates that the impact of the mobile device on student learning is positive as far as improving speaking and communication skills in English goes.

5. Greater academic achievements

The very same academic research study as above also demonstrated another effect of the mobile device on student learning. Researchers in this study found that the students who were using the mobile device through their learning had higher academic achievements compared to the control group who are learning in the classroom. This means that those students that were using mobile device had better scores and academic achievements.


Mobile devices

Use delta user discovery and incremental updates. When delta discovery is enabled in AD User Discovery settings, and incremental updates are selected in the collection settings, updates are synchronized more often. This ensures that licensing new users and removing licenses for disabled users occur quickly.


In a bring your own device (BYOD) work environment, users expect to be able to work from any location at any time, on the device of their choice. Moreover, users now typically have several identities, meaning that they use their devices in both work-related and non-work-related contexts. For example, they might bring a personal tablet to a business meeting and expect to access files on a team’s Microsoft SharePoint site, or they might present a Microsoft PowerPoint presentation over Microsoft Skype for Business. They’re likely to check both work and personal email accounts on their phone, and may use their phone camera to take photos of whiteboard sessions to help them remember what a work group collaborated on during a meeting. On both types of device, they’re likely to have a mix of apps, some for personal use and some for work.

But as the traditional boundaries between work and personal life blur the use of these devices, it’s critical that devices be managed in a way that is acceptable to the entire business. Data policies, such as encryption, password length, password complexity, and password duration, must provide corporate data security on all devices while maintaining the privacy of workers’ personal information.

IT must be able to identify, with certainty, who a user is and if a device should have access to corporate resources. Current trends suggest that workers change jobs and companies several times over the course of a career, so IT needs a way to account for this flux of people and devices. What should IT do if a device is lost or an employee leaves the company? What is the best way to ensure that corporate resources are wiped from a personal device that should no longer have access to them?


Microsoft Digital has been involved in mobile device management (MDM) for several years and is evolving strategies and best practices to ensure the proper balance between convenience and security as BYOD becomes the norm in organizations of all sizes.

Microsoft Digital approaches MDM a bit differently today than it did in the past. Even as recently as 2013, the focus was much more on providing access to applications. Now, however, the focus is on access as defined by certificate and profile provisioning. In the future, the focus will be on conditional access that is based on the state of the device as interpreted through the MDM system and Microsoft Azure Active Directory.

The Microsoft Intune and Microsoft Azure teams are working together to provide solutions so that Microsoft Digital can address a range of related issues: identity and access management, mobile device and app management, and information protection. The first step is to make Microsoft Digital cloud-based and enable a mobile workforce.

Identity and access management

For employees who use multiple devices for work, a key convenience—a requirement, even—is to have single sign-on (SSO) and a common identity, so that they can get their work done on whatever device suits them at the moment. A common identity enables application access management, regardless of whether those applications are on the device or in the cloud. This ensures that the user can have a consistent experience across devices and remain as productive as possible.

Microsoft Digital is delivering identity and access management by providing that SSO experience, using federation to manage access to external resources, and consistently managing identities across on-premises and cloud-based identity domains. This helps Microsoft Digital address the matter of managing access.

Developers can build applications that use the common identity model, integrating applications either with Active Directory Domain Services for on-premises applications or with Azure for cloud-based applications.

Azure Active Directory syncs with on-premises Active Directory Domain Services through Azure AD Connect. Azure Active Directory enables self-service password changes and resets, and self-service group management for internal users. It also supports multifactor authentication, so that internal users don’t have to carry around their smart cards.

Multifactor authentication provides an additional layer of security in case a device falls into the wrong hands or is used improperly. When a user attempts to log on or perform an action that is subject to multifactor authentication, the application or service confirms the user’s identity by sending a text, making a phone call, or using a mobile app. Typically, this additional authentication factor is a numeric code, such as a personal identification number (PIN), and may only be intended for a single use. The user must respond (usually within a limited period, such as 10 minutes) before the application or service allows him or her to proceed.

Credential caching enables enterprises to determine how long credentials can be cached on a device. This allows the enterprises to customize the user experience when users access applications and resources on devices. For example, enterprises can specify how long credentials pass through during logon or device registration, so that users do not have to enter their credentials so many times.

Mobile device management

Users prefer a consistent experience when they access and work with their line-of-business (LOB) apps, no matter what device they use, how often they use it, and what platform it runs. Device enrollment should be simple, and the process for finding and working with apps and other internal resources should be familiar. In addition, policies should help users feel secure that their personal data is protected on devices that they also use for work, and it should be possible to remove devices that users no longer want included in a managed environment.

Device enrollment

Users can enroll a device relatively quickly in Intune. Notably, the process is opt-in rather than opt-out. This sets a friendlier tone for the experience, because it doesn’t feel like a mandate. Users recognize the value of being able to use personal devices for work, and voluntarily enroll them.

Similarly, when users no longer want to use a device for work, they can easily remove it by using the Intune console (the web portal for information workers). For example, if a device has been lost or stolen, the user can either remove it for himself or herself, or request that Microsoft Digital do so. When a device is removed, corporate assets are automatically removed from it. Devices can be completely wiped or just selectively wiped. See the “Device retirement/wiping” section later in this document.

Expand your Galaxy


Upper half of Galaxy S22 Ultra in Burgundy and Galaxy S22 in Phantom White, both seen from the rear. They are both balancing on one corner. Upper half of Galaxy S22 Ultra in Burgundy and Galaxy S22 in Phantom White, both seen from the rear. They are both balancing on one corner.

Galaxy S22 Ultra

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Galaxy A53 5G

Galaxy Z Flip3
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Three Galaxy Tab S8 Series are shown from the front, tilted to the back. The back two have their rear sides facing forward and are overlayed by the front one, which has its display showing a close up of Saturn and its rings. A S Pen is also leaning onto the display at an angle. Three Galaxy Tab S8 Series are shown from the front, tilted to the back. The back two have their rear sides facing forward and are overlayed by the front one, which has its display showing a close up of Saturn and its rings. A S Pen is also leaning onto the display at an angle.

Galaxy Tab S8 | S8+ | S8 Ultra

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Galaxy Book

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Part 3: Some Other Things That You Can Do With Apple Mobile Device USB Driver Download

Get Your Apple Mobile Device Service Restarted

If in any case that your iTunes program still does not recognize your iOS device after you were able to download and as well as install the Apple Mobile Device USB Driver on your computer, then here is another option that you can try. And that is by restarting your Apple Mobile Device USB Driver. And with that, here is what you will be needing to do.

Step 3: Next is choose Properties. This can be found under the General tab. From there, go ahead and have the Startup set to Automatic. Then click on the Stop button for you to stop your Apple Mobile Device Service.

Bonus Tip: If You Are Not Able To See Your Apple USB Driver from the Device Manager

If in case that you can see your Apple Mobile Device USB Driver from your Device Manager but you are not able to see your iOS device USB driver from the list, then you can go ahead and try to fix it by doing an update on your Apple driver.

Step 3: If you were not able to find it, then you have to go to the Universal Serial Bus Controllers and then choose Apple Mobile Device USB Driver. And then right-click on it and then choose Update Driver then go to Browse my computer so that the driver software can be located and then select this folder:

After doing all of the steps above, your Apple USB driver will then be updated on your computer. After that, you can now have your iOS device unplug your iOS device from PC and have it plugin again to your PC. Once you do, check if your iOS device can now be detected by your computer.
Apple Mobile Device Service and Apple Mobile Device Support Reinstallation

Some iOS users are having trouble connecting their device to their computer. This is because Apple Driver or the Apple Mobile Device Service is not available or it is not installed properly. And because of this kind of situation, what they want to do is to have the Apple Mobile Device Support and the Apple Mobile Device Service should be installed separately.

Well, the fact is that, the Apple Mobile Device Support or the Apple Mobile Device Service is known to be one of the components of the iTunes program and that they cannot be separately installed. So for you to be able to have the Apple Mobile Device Service reinstalled on your computer, go ahead and take out iTunes and its component that is related to it and then have your iTunes reinstalled from Apple Store or the Microsoft Store.

Part 4: Conclusion

And as you can see, doing the Apple Mobile device USB Driver download is a very important thing to do since your iOS device is not able to recognize by your computer and your iTunes program as well. If you do not have the driver for your Apple device, then you will not be able to transfer any of your data from your iPhone, iPad, or iPod device.

So with that, if your Apple Driver is missing, all you need to do is to follow the methods that we have shown you above. That way, you will be able to have your iOS device be detected by your iTunes program and as well as your computer. You can choose from the methods above as to which is the one that applies to your situation. We assure you that at the end of the solutions above, you will be able to fix the issue that you are having with your computer.



Beat It or Eat It: How to Overcome the Competition on Freelance Platforms

be first in line to achieve freelance success

11 Characteristics of Successful Freelancers and Entrepreneurs

No two freelancers or entrepreneurs are the same, but the best and most successful do share some similar characteristics. The ability to work hard, professionalism, communication skills, persistence, passion, self-discipline and initiative are some of the most important characteristics. Here, we define 11 characteristics that will help you succeed as a business owner. It applies for both freelancers and entrepreneurs. However, you don’t need to master all of these to perfection to make it. But you do need to learn to overcome your weaknesses if you want to build a sustainable business and bring real value to your clients. It’s worth taking your time to pause and reflect before you quit your job, and ask yourself: “Can I truly see many of these characteristics in myself?” and if not: “Am I willing to learn what I lack?”

What makes for a successful freelancer and entrepreneur? What do freelancers and entrepreneurs have in common over and over above saleable skills? Let’s take a look at the characteristics of successful freelancers and entrepreneurs:

Strong profile on freelance platforms

Your profile is the first thing your potential client sees. Make sure you put a lot of thought and effort into it. Fill in as much as possible showcasing your experience and previous projects, add recommendations from your clients, case studies, success stories, etc. Clients face many risks when hiring freelancers, especially if a freelancer has no reviews on his profile, so providing as much proof of credibility as possible will help you tremendously.

Your profile picture is very important as well. A high-quality, professional-looking profile picture can go a long way. Let the photo have a friendly smiling face in the frame. Think also about adding the same image across different channels so that you will be easily recognizable by the clients who do their search.

3) Get good at networking

If you want to be a successful freelancer, learning how to network may be unavoidable. Unless you’re lucky enough to inherit a full set of loyal, regular clients from the start, you’ll need to branch out beyond old work contacts and friends of friends at some point. And that means networking.

These days, networking has many guises. You can choose to make new connections at face to face events – from local networking groups to larger national events – or virtually through social media platforms like Twitter. (Just make sure you have your elevator pitch ready!)

If there aren’t many appropriate networking meetings near you, or it’s not feasible to attend, you may find that social media is your best source of clients. With the right skills, it’s easy to quickly build an engaged following on Twitter, and showcase your expertise or talents. Learn how to schedule well-written tweets with links to your blog or website and you’ll soon find that some of your followers can be converted into new clients.

Yes, You CAN Achieve Freelance Success!

Work hard to achieve freelance success

If you want to achieve freelance success, then there’s one more thing you need to do.

Hundreds of freelancers, mostly writers and editors, have proven that my 10-step process works. But if you don’t do the work, then you won’t see the results. You won’t get more freelance work. You won’t attract steady, high-paying clients. And you won’t build a stable, successful freelance business.

Work hard now; Avoid worry and even more work later

Learn More About Achieving Freelance Success by Doing the Work

Need Some Help Unlocking Freelance Success?

Unlock freelance success

If you’re sick and tired of struggling and are ready to work hard, here are 3 ways to achieve freelance success.

#1. The Free Way to Achieve Freelance Success

You can learn how to achieve freelance success in this guide and in Mighty Marketer blog posts. The guide and many posts come from free checklists, templates, and other tools to help you. But you’ll have to put the process together yourself.

#2. The Easier Way to Achieve Freelance Success

Or you can get the fundamentals in one place: The Fearless Freelancer: How to Thrive in a Recession. My book covers the 10 steps in more detail than this guide and is applicable in good and bad times. It includes bonus content: free checklists, templates, and other tools.

#3. The Easiest Way to Achieve Freelance Success

The course explains the 10 steps in detail. You get assignments to help you apply what you’re learning and develop your marketing tools. And you get lots of handouts with templates, checklists, examples, and more.

In the coaching version, you get personal guidance from me, based on your business goals and challenges. I review your marketing and key course assignments. My students tell me that coaching helps them build their confidence and succeed faster.



Assessing writing skills

When we have done some analysis of the structure and likely language content of the typical texts certain learners need to write, we can design discrete-item, indirect tests of their ability to get the staging and linguistic content of the texts right before we test the ability to put it all together and write a full text.
If any of the above mystifies, try:

Assessing writing skills


  1. It is often assumed that the best way to test writing ability is to get the learners to write. That may seem obvious but, particularly at lower levels, being asked to write a whole, properly staged and formed text from scratch is a daunting and challenging task which may demotivate and depress our learners. The other issue is that reliably evaluating our learners’ ability with a malformed, disorganised and inaccurately written text as the only data source is almost impossible.
  2. A less forbidding and more reliable and practical approach is often to employ indirect tests which can be used to assess the underlying skills individually.
    For example, separately testing the learners’ ability to use conjunction, sequencers, pronomial referencing and so on can provide some data about how well (if at all) they may be able to deploy the items in written texts. Equally, we can separate out some of the writing skills which go into making up the holistic skill of writing and test these subskills separately.
    Example 1: If one of the target text types our learners will need to produce is a discussion of two sides of an issue (a skill often required in academic settings), then it makes some sense discretely to test the ability to use conjuncts, adjuncts and disjuncts (such as, on the other hand, seen from this angle, equally, however, making matters worse, whereas etc.). The ability to soften a point of view with modal expressions (such as it could be argued, it may be assumed, there is some evidence to suggest etc.) is also a key skill, incidentally.
    Example 2: If a key writing skill is to summarise a mass of data in clear prose (as is often required in occupational settings for the production of a summary report on research), then it makes sense to test the learners’ ability to identify key information, describe trends and make tentative predictions based on the identified trends.

The aims of the teaching programme

All assessment starts (or should start) from a consideration of the aims of instruction.
For example, if the (or one) aim of a language course is to enable the learners to do well in an IELTS academic writing examination then this will be very influential in terms of the types of assessment tasks we use and the way in which we measure performance. The backwash (or washback, if you prefer) from the examination format will almost inevitably have to be reflected in the task types we set.
If, on the other hand, our aim is to enable the learners to operate successfully in a work environment then we will set different kinds of assessment tasks and measure performance against different criteria. In this case, a priority will be to measure how accurately and with how much communicative success the learners can handle the specific register and functions required by their work context.
Finally, if we are aiming at enabling our learners to function adequately in an English-speaking environment (perhaps as an immigrant or temporary resident), then this, too, will fundamentally affect the tasks we set and the benchmarks against which we measure success. Here, for example, we might be dealing with form filling, work getting and accessing services.

These three factors are to do with ensuring reliability and validity. For more on those two concepts, see the guide to testing, assessment and evaluation. The rest of this guide assumes basic familiarity with the content of that guide.
Fulfilling all three criteria adequately requires a little care.

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Content Creation: How to Create Great Web Content

Facebook can be used to build micro-communities via Facebook Groups or to share to a mass audience on Facebook Pages. When it comes to sharing content, questions and videos reap the most engagement.

customer journey touchpoints featured image

How to Write Content for a Website in 9 Steps

How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy.

Well, you’ve come to the right place to learn how to write website content, including landing pages. Here we’ll break down the major steps. We’ll also show you how to use keyword research, search engine optimization, and non-copy page elements to create effective, powerful, and results-oriented web pages.

What is a content creator?

Before we dive into the content creation process, let’s start with the basics, like the content creator definition. A content creator refers to someone who is responsible for the ideation, creation, and distribution of content that connects a brand to its target audience. The goal of content creators is to create appealing and engaging content that captures the attention of users to drive website traffic, conversions, and interactions with your brand on external platforms like social. It can be informational content, but it doesn’t have to be. It can also serve to entertain in order to increase brand awareness, for example.

Digital content creators produce content across any platform or channel. Having dedicated content creators is a must for any enterprise organization. These are the content marketers that will help bring ideas to life through quality content that provides the highest possibility of ranking in SERP and increasing the number of visitors to your site.

Research and Understand Your Audience

Once you have a clear connection to why you’re making content, the next step in building out your content marketing is to understand exactly who is going to see, hear, or watch the content you create.

Effective content is not produced in a vacuum from a list of topics you personally want to write or talk about, it’s made out in the open with the involvement, feedback, and direction of your audience. The best content marketing strategy is designed to answer the most pressing questions your target audience has–to educate and transform them.

However, the only way that your content will connect enough with people to have them share it and help you reach your goals is for you to speak directly to them. You need to have empathy and understanding for their situation.

Andrea Goulet, founder of BrandVox, breaks down the process of defining your audience better than anyone I’ve ever seen–in her Skillshare class Become a Better Blogger.

Demographics are the quantitative traits, or things you can really dig into and measure. Think age, gender, location, job title, etc. For example, you might say you want your content marketing to speak to executives aged 30-45, or 20-something job seekers just out of college.

Psychographics are the things we can’t measure. Attributes like attitude, belief systems, values, and interests. So in our executive example, we could go a step further and say that our content speaks to executives who want to take their business to the next level but can’t find a way. Or maybe that they believe in hard work and doing the right thing and value family and strong morals.

Free Content Creation Templates

Fill out the form for 150+ content templates.

You wouldn’t start building a house without a blueprint, a sculpture without a sketch, or a company without a mission statement. So, there should be no content creation without a plan. Otherwise, you risk getting derailed from your objective.

A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. Let’s go over how to create your content plan, step-by-step.

Set Your Content Goals

Similar to a traditional marketing campaign, your content strategy should be centered on your marketing goals (which should, in turn, be derived from your company goals).

Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they’re SMART goals. An example of this kind of goal would be to increase organic traffic to the blog by 25% in the next quarter.

Create a Buyer Persona

Building a content strategy is more than considering what type of content you want to create. You first need to know who you’re speaking to, how you want to speak to them, and where to find them.

The only way to do this is to get intimate with your visitors, leads, and customers — you need to know them like you know an old friend. You should be aware of their obstacles, their pain points, their challenges, and their fears. Similarly, you should understand their best possible outcome, their dream solution, and their biggest fantasies.

Your buyer persona is the person that you want to reach with your content. This semi-fictional character serves as a representation of your target audience, i.e., the people who are most likely to benefit from your message and become customers.

Creating a buyer persona takes a bit of research, some guesswork, and tweaking. But the end result is a clear picture of the person you want to market to and someone who will happily consume your content.

Frequently Asked Questions

What are the types of Content writing?

Like blogging, SEO copywriting, website content development, social media writing, technical writing, creative writing, writing about case studies and sales copy, and more.

What is a content writing job?

The job of a content writer is to construct print and digital content for businesses that deliver information or showcase the products or assistance they offer. To develop content and give content writing services that accurately mirror company ideals, content writers often explore the material they need to write each writing or product description.

What is Content Marketing?

Content marketing is a marketing strategy utilized to attract, engage, and retain an audience through search engines by content creation and sharing appropriate articles, videos, podcasts, and other media. This procedure establishes expertise, promotes brand awareness, and keeps your company top of mind while purchasing.

The relevant process of marketing content sets and fosters relationships with your coming and existing customers. When your audience believes your company as a partner curious in their success and a helpful source of advice and guidance, they’re more potential to prefer you when it’s time to buy.



Why choose Southwest Florida College?


  • Listening to Employers – We are listening to employers and embracing what they say are the skills that students need upon graduating. Southwest Florida College remains student-centered and employer-focused by delivering a curriculum that is up-to-date to ensure that students are prepared for the expectations of employers.
  • Writing Assistance – We partner up with the best writing services to help you succeed and cover your writing needs. So whenever a writing task pops up, we direct you to TrustMyPaper.com and you ask them “write my research paper for me“. Where an appropriate writer takes upon your paper and you work your way to a brilliant paper together.
  • Flexibility – We understand that in today’s world our lives are hectic.  That’s why we offer our classes to fit into your busy schedule.  We offer convenient online classes as well as campus-based classes during the day, evening, and even on the weekend.
  • Individual Attention – You won’t get lost in a sea of students here at Southwest Florida College.  Our classes are small so that you get more one-on-one attention with your instructors.  We even have an Academic Success Center where you can go to get additional help with your coursework essay.
  • Career Placement – At Southwest Florida College, we take your education a step further.  Our Career Services Department has one primary function – to get you employed.  This is a lifetime service for our graduates.  The Career Services department will assist you with your resume and then help match your skills with desirable employers.

What Do You Need to Know Before Your Next Job Interview?


Interviews can make or break careers. You might have the best credentials on paper, but you have to back it up as well. So, if you want that job, you have to prepare for the interview.


Interviewers expect something from people they wish to hire. But these expectations are something they never tell you. Knowing what and how to exceed their expectations can help you pass this phase.


Here are things you should know before your next job interview:

Do Your Research

Firstly, do your research about the company. Know the history of the company, their vision and mission, and what they do. Try to understand what your company needs in its employees.


The more understanding you have about the company, the better you can answer. It’s also a plus point for the interviewer when you come prepared.


Study the job description well. Ensure you understand what position you’re vying for and how it’s done. Know the risks and benefits.


It’s also best to know everything you can about the industry itself. You can read dissertations, essays, and articles created by reliable sources. The more knowledgeable you are with the niche, the better you can understand the company.


Common questions interviewers ask are related to your previous experiences. They’d ask something like “how did you overcome a problem you once faced.”


Don’t just talk about the solution to these questions. Rather, incorporate into the story how it impacted your company. Did the solution you came up with help gain more profit? Was it able to help you reach your target market?


They’d be more impressed with these facts rather than a cool story.

Stop Rambling

We tend to talk too much when we get nervous. It’s common, and a lot of people do this. But if you wish to pass your interview, you have to control your rambling.


Always stay on topic and try to be mindful of what you say. Otherwise, you’ll end up straying from the subject and giving out too much information. Simple questions only need simple answers.


As cliche as it may sound, but be short and concise.

Never Talk Bad about Your Old Job

We all had that one job where we always felt miserable and sometimes because your relationship with your boss or workmates isn’t the best.


Your interviewer might ask you how your previous work experiences were. If you think this is the best time to talk about how terrible your boss was, you’re wrong. Talking bad about your old job  is never a good thing.


When you feel the need to talk about your previous management, don’t focus on their personality and characters. It only makes you sound bitter and petty. Instead, talk about the flaws in their management style.

Ask Questions

By the end of the interview, you’ll be asked if you have any questions. Don’t be shy and do ask. This shows you are committed to the work and you do care about the company.


But apart from the concluding questions, interviews are mostly conversations. You also have to ask the interviewers about the company. Ask them questions about the work environment or so.


Companies want people who are confident. Show them that you are ready to have a great working relationship with them. This is also a good trick to pause from being the center of the spotlight.


Take a breather when your interviewer is talking. But never fail to listen and read between the lines as it may help you.


Most of all, prepare your mind and your body the night before an interview. Prepare your clothes and try to look sharp and confident. Have a good night’s sleep and a healthy breakfast so you’re at your best.


Comma and Oxford Comma. A Quick Grammar Guide

Any writer knows how much research and effort he has to put to surprise his readers. Apart from choosing the right subject to catch his audience’s attention, a writer should also pay attention to the words he uses to transmit the right message. But, words are not enough to create a memorable piece. You will also need punctuation and an appropriate style to impress your audience. Every piece of punctuation can make a difference in your writing style. Comma, for example, can significantly change the message you want to transmit to your audience. So, keep reading this article and discover more about comma and Oxford comma and how to properly use it.

What is an Oxford comma?

You’ve probably used it many times already and didn’t even know that the last comma in a sentence is called Oxford comma. Also known as Harvard or serial comma, the Oxford comma comes before the conjunction in a list. For example, in the phrase: “My favorite cheese is Emmental, Gouda, and Brie”, the Oxford comma is the one before the conjunction “and”.

How important is Oxford comma?

It is clear that a comma can significantly change the meaning of a phrase. However, the Oxford comma is optional. If you are a professional writer or journalist, you will see that you will need it to transmit the right message to your audience. For example, you want to write about your fictional character Angela who met her ex-boyfriend on the holiday. If you would write the phrase in the following way: “Angela met her ex-boyfriend, a florist and pet lover”. What would you understand from this phrase? Angela’s ex-boyfriend works as a florist and he is also a pet lover. But, what if you would use an Oxford comma before the conjunction “and”? The phrase would look as follows: “Angela met her ex-boyfriend, a florist, and a pet lover”. How does the phrase’s meaning change now? The conclusion would be that Angela met not only with her boyfriend but also with a florist and a pet lover. So, before using the Oxford comma you should clearly define what message you want to send to your audience.

Benefits of using Oxford comma

One of the biggest benefits that Oxford comma brings to a text is clarity. Oxford comma helps you eliminate ambiguity in your text and improve its readability. It happens many times that writers don’t use commas just because they understand what they are writing. However, even though you know what you are writing about, your readers don’t know the entire context and they might misinterpret your text. In addition, style guides like the Chicago Manual of Style, or the American Medical Association are very clear in recommending Oxford comma to improve a text’s clarity. On the other hand, Oxford University is not very strict in imposing the use of Oxford comma. Their recommendation is to use Oxford comma only when the audience might misinterpret the message.


Although we hear very often that it is very important to use commas and follow grammar rules, you should pay attention to not fall into the trap of using too many commas. Read the grammar rules and include commas only when it is necessary. Moreover, keep your text readable and clear. Thus, your audience will trust you and you will win their loyalty.

The Deferred Action for Childhood Arrival

The deferred action for childhood arrival (DACA) is a program created in 2012 by President Obama with a purpose of putting off the extraordinary pressure from the young people, who were illegally brought to the country by their parents. Under the program, the youths are reprieved from deportation; furthermore, they are allowed to work, obtain a driving license, and even study. There were several requirements for a DACA applicant who is seeking to be part of the program. They are needed to be 31 years of age as per the moment the program began in 2012. Secondly, they have to prove that they have been in the US continuously since 2007. Thirdly, they must suggest evidence that they have clean criminal records. Also, they have to prove that they arrived in the US before the age of 16 (Gonzales et al. 1856). Finally, they have to be enrolled to the military, college, or high school. The DACA is a renewable contract, which is done in a period of two years. I am in support of DACA and I stand to defend it. The youths are not at any fault for their existence in the US since their parents brought them there. They should not be hindered against pursuing a better and fulfilling life goals in their current environment. DACA program is meant to ensure that the faultless youths have an opportunity to make their life better and pursue their dreams. They have positively contributed to the national economy and to the community; hence, it is their home, and they deserve protection. Therefore, the US administration should keep the program created by Obama, which will lead to increased workforce, national productivity, eliminate more illegal immigration, and ensure equality among all.

Issues Related to DACA

It is anticipated that the program is likely to qualify more than 300,000 to joining the workforce. It is to mean that more people will have a chance to contribute to the national economy. Most of the new beneficiaries will seek employment, and others will be able to join the education institutions. Those working illegally will be more secure; hence, there will be improved per head productivity. From research, it is evident that 50% of the workers in the agricultural sector are illegally employed. Their contributions to the sector usually have a positive effect to the economy. Deporting them will mean that the vegetables and fruit production will be negatively affected with the retail prices expected to rise. Hence, DACA comes in to save the national economy from any possible collapse. It gives the employees’ confidence and the security at work, therefore leading to increased output. There has been raised question on their negative economic impact but research has proved that the revenues generated from them are more than the provided services. Due to their citizenship through the program, the beneficiaries have a platform for the tax payment; it will raise the income levels of the nation (Martinez 1880). Hence, DACA is a very important program; it ensures that the labor force have employment authorization documents. The document is essential to guaranteeing that more labor force is supplied in the economy, which will ensure that there is increased productivity. Also, the DACA beneficiaries can be able to purchase cars, start new business, and build homes which will enable them feel the belonging warmth. Thus, the program benefits all Americans as a result of increased revenues from the raised taxes. Failing to consider the program will lead to negative economic effects such as loss of revenue. Hence, the program will ensure that the faultless youths have an opportunity to contribute to the economy which will lead to increased national revenues.

Another reason to the support of DACA program is their positive effect to the national’s health. Income levels is said to be the key determinant of health status which has been facilitated by the DACA program. According to the research, it is evident that the DACA program exposure has indicated to reduce the mental distress among the young immigrants. Mental health effects are severe to the economy of the nation as well as to the immigrant’s productivity. However, with the program, there is reduced self-reported overall health. There is evidence that deportations issues raise a lot of depression and anxiety among the undocumented immigrants. There is also a significant relationship between the economic opportunities and the health outcomes. The more job opportunities are opened by DACA, the more likely the immigrants are able to access better medical care due to their income, which improves the overall healthcare. Thus, DACA program usually has positive impact on the medical and physical health. The outcomes are essential and can be useful in guiding the policy debates on the overall debate of the future of the immigration policy as well as the benefits of the program. Hence, it is evident that the DACA programs usually have a significant effect on the overall health. It should be, therefore, embraced to ensure that few resources are used by the government in the cure of preventable illnesses.

As a result of DACA program, most of the beneficiaries have educational opportunities that they could not have pursued before. Most of the beneficiaries can now follow their higher educations and degrees programs (Batalova et al. 34). They are specializing in areas such as engineering, neuroscience, computer science, history, law, civil studies, business administration, and others. As a result of the program, the same beneficiaries are now authorized to offer their skills to the nation, which will lead to increased growth. Previously, only 36% of young faultless illegal immigrants had college degrees, but around 94% of them have access to same trainings. The Trump’s immigrant’s crackdown has led to the chilling effect on the students, absenteeism, and difficulty in the individuals’ concentration and crying in class. The trauma can be attributed to the harassment that the DACA students receive in school. The racist individuals are taking advantage of the situation by seeking to drive them out of schools. The harassment has contributed to their absenteeism as well as increased fear reducing their concentration.  The question of deportation has become rhetorical for most of them, which has affected the children in elementary school and college at a great level. The problem has led to shift of the focus to counseling offering to the immigrant students. It is evident in Oakland International High School, where the teachers have shifted their attention to students, who appear stressed in school abandoning the governmental lessons and art projects. As a result, educational establishments have adopted new programs in helping the student’s talk about the situation as a move of reducing the distress. The schools are now hiring therapists who encourage the students to speak about their family’s situations. Hence, the DACA programs have had a positive impact on the education among the beneficiaries after its establishment. However, after Trump’s crackdown, the education system has been negatively affected. Thus,, the continuous implementation of the DACA program ensures that the education system runs as per the plan. Also, it ensures that everyone has access to education. Hence, education accessibility and equality among all youths living in the US is the key reason to why I support the DACA program.

Equality is among the most essential element in the US. From the implementation of the DACA program, the applicants are protected by law, and they conduct their business without fear of contradiction like any other Americans. According to the judge in the federal court, “Discrimination is discrimination just as work authorization is work authorization” (Wadhia 59). It is to mean that an employer is not supposed to favor an employee due to the form of citizenship. The dreamers are eligible to work just as the fellow Americans. The employer is not supposed to choose a worker on basis of the particular federal immigration program’s perception. The court has denied the right to Mutual Insurance Company a policy to deny the DACA beneficiaries the opportunity to work. After the implementation of the program, students in colleges and high school started to enjoy the warmth due to the relief from the racist discrimination. When Trump later announced to cancel the program, he launched the racism attacks among the immigrants. He fueled the racial hatred and fear among the immigrants. The anti-immigrants have become hostile in their places of work and in the education sector. Most of the students share their experience of how the racist individuals harass them asking them to go back to the filthy countries, making them to stay at home. Voting for a president, who supported the deportation of more than 800,000 individuals, showed how the citizens are motivated by racial core agendas. Some senators have introduced The 2017 Dream Act that will ensure continuous equality among all. Hence, DACA program implementation is essential in the equality among the nationals. It ensures that the immigrants do not receive harassments from the racist, and they have an opportunity to offer their skills without discriminations.


DACA program established during the Obama’s administration was meant to defend the faultless from the racist attacks and provide them with the opportunity to contribute to the national economy (Wadhia 189). The program has made positive contribution to the nation such as ensuring economic growth, equality among all, increasing productivity as well as improved overall health conditions. The program ensures that the beneficiaries have an opportunity to supply their skills in the workforce, pay taxes, and have job security which leads to increased revenue that benefits all Americans. The program has as well improved physical and mental health due to the reduced distress among the migrants. It decreases the costs used by the nation in the treatment of preventable illnesses. Finally, the program has ensured that education is accessible among all youths. Trump’s crackdown has caused a lot of confusion among the non-immigrants disrupting the enjoyed benefits. Hence, the above information indicates that the DACA program is beneficial to all Americans. It should be embraced and advanced to ensure that all continue enjoying the benefits of living in the US.