Writing Thesis in Literature

Theses are necessary components of well-organized and convincing essays, nonfiction pieces, narratives, and documentaries.

Literary Criticism: thesis examples

These sample thesis statements are provided as guides, not as required forms or prescriptions.

The thesis may focus on an analysis of one of the elements of fiction, drama, poetry or nonfiction as expressed in the work: character, plot, structure, idea, theme, symbol, style, imagery, tone, etc.

In “A Worn Path,” Eudora Welty creates a fictional character in Phoenix Jackson whose determination, faith, and cunning illustrate the indomitable human spirit.

Note that the work, author, and character to be analyzed are identified in this thesis statement. The thesis relies on a strong verb (creates). It also identifies the element of fiction that the writer will explore (character) and the characteristics the writer will analyze and discuss (determination, faith, cunning).

The character of the Nurse in Romeo and Juliet serves as a foil to young Juliet, delights us with her warmth and earthy wit, and helps realize the tragic catastrophe.

The works of ecstatic love poets Rumi, Hafiz, and Kabir use symbols such as a lover’s longing and the Tavern of Ruin to illustrate the human soul’s desire to connect with God.

The thesis may focus on illustrating how a work reflects the particular genre’s forms, the characteristics of a philosophy of literature, or the ideas of a particular school of thought.

“The Third and Final Continent” exhibits characteristics recurrent in writings by immigrants: tradition, adaptation, and identity.

Note how the thesis statement classifies the form of the work (writings by immigrants) and identifies the characteristics of that form of writing (tradition, adaptation, and identity) that the essay will discuss.

Samuel Beckett’s Endgame reflects characteristics of Theatre of the Absurd in its minimalist stage setting, its seemingly meaningless dialogue, and its apocalyptic or nihilist vision.

A close look at many details in “The Story of an Hour” reveals how language, institutions, and expected demeanor suppress the natural desires and aspirations of women.

The thesis may draw parallels between some element in the work and real-life situations or subject matter: historical events, the author’s life, medical diagnoses, etc.

In Willa Cather’s short story, “Paul’s Case,” Paul exhibits suicidal behavior that a caring adult might have recognized and remedied had that adult had the scientific knowledge we have today.

This thesis suggests that the essay will identify characteristics of suicide that Paul exhibits in the story. The writer will have to research medical and psychology texts to determine the typical characteristics of suicidal behavior and to illustrate how Paul’s behavior mirrors those characteristics.

Through the experience of one man, the Narrative of the Life of Frederick Douglass, An American Slave, accurately depicts the historical record of slave life in its descriptions of the often brutal and quixotic relationship between master and slave and of the fragmentation of slave families.

In “I Stand Here Ironing,” one can draw parallels between the narrator’s situation and the author’s life experiences as a mother, writer, and feminist.

Example: In “Barn Burning,” William Faulkner shows the characters Sardie and Abner Snopes struggling for their identity.

2. In (title of work), (author) uses (one aspect) to (define, strengthen, illustrate) the (element of work).

3. In (title of work), (author) uses (an important part of work) as a unifying device for (one element), (another element), and (another element). The number of elements can vary from one to four.

Example: In “Youth,” Joseph Conrad uses the sea as a unifying device for setting, structure and theme.

4. (Author) develops the character of (character’s name) in (literary work) through what he/she does, what he/she says, what other people say to or about him/her.

5. In (title of work), (author) uses (literary device) to (accomplish, develop, illustrate, strengthen) (element of work).

Example: In “The Masque of the Red Death,” Poe uses the symbolism of the stranger, the clock, and the seventh room to develop the theme of death.

6. (Author) (shows, develops, illustrates) the theme of __________ in the (play, poem, story).

Example: Flannery O’Connor illustrates the theme of the effect of the selfishness of the grandmother upon the family in “A Good Man is Hard to Find.”

7. (Author) develops his character(s) in (title of work) through his/her use of language.

Example: John Updike develops his characters in “A & P” through his use of figurative language.

Example 1

The writer will have to research medical and psychology texts to determine the typical characteristics of suicidal behavior and to illustrate how Paul s behavior mirrors those characteristics. The thesis may focus on illustrating how a work reflects the particular genre s forms, the characteristics of a philosophy of literature, or the ideas of a particular school of thought.

The thesis usually spans the student’s senior year and has two phases. In the Fall, the student registers for a 6-unit pre-thesis tutorial, during which time s/he will be reading extensively, compiling an annotated bibliography, and drafting a segment of the thesis. Upon fulfilling these requirements, he or she receives an interim “J” grade. In the Spring, the student completes drafting the thesis, and after receiving feedback from the readers, first revises it for submission and then presents his or her work to the community at large.

Resources:

https://libguides.uta.edu/literarycriticism/thesis

Writing a Thesis


https://literaryterms.net/thesis/
]

Webassign Answers

Additionally, our flexible online class packages enable both you and our tutors to complete the classes remotely and confidentially.

Physics_Wiley_HW_4_num7-2

WebAssign Answers: Getting Your Online Class Right

The globe is evolving fast, and most of the things today are done online. In the education industry, a lot of learning is also taking place online through modern platforms, such as WebAssign. However, most of the students indicate that getting the right WebAssign answers for different assignments is very challenging.

In some instances, learners fail to get the right WebAssign answers calculus 3 and end up with low grades or retaking the course. Remember that you should not fall into the trap of buying a Web Assign answer key because it does not work. To avoid these disturbing scenarios, our writing help can assist you to solve questions on WebAssign and get the right WebAssign calc answers.

What is WebAssign Assignment?

WebAssign is one of the popular online education programs developed by Cengage. It was designed to provide online instructional tools for lecturers and learners. Lecturers create assignments on the platform and students are required to solve them and get the right WebAssign homework answers.

When using WebAssign, you should expect to get different types of assignments and questions. It has customizable precoded questions, including quizzes, multiple-choice tests, and open-ended questions, from a wide range of science and math textbooks. As a student, your lecturer expects that no matter the nature of the question, you should be able to solve them and get the right WebAssign answers statistics, physics, or math.

When faced with challenging questions, some students go out looking for a Web Assign answer key, but this is the wrong move. Once your lecturer sets the assignment, no one else can get access to the answers, and anyone promising you WebAssign answer keys is a liar. The only sure method of getting the right WebAssign answers physics is solving them using the right formulas and skills.

WebAssign Test Questions and Answers

When Cengage designed WebAssign platform, they made the process of posting assignments, grading, and communication between students and teachers easy. Because only your teacher has the WebAssign answers calculus 2, you need to prepare appropriately for the assignments.

Whether you are taking statistics, physics, or chemistry, the most effective method of preparing to tackle the assignment and getting the right WebAssign answers is getting familiar with the types of questions that are asked. Smart students even go a step further and start practicing with related problems as a method of building confidence as opposed to using webassign answer keys.

Assume that y is a differentiable function of x and differentiate both sides of the given equation with respect to x. This yields

Consider using the materials provided on the platform and liaise with your lecturer to further build your skills for solving related problems. Below are sample questions to expect on the WebAssign platform.

Whether it is physics, chemistry, or other subjects on WebAssign, the above samples show that the assignments can be tough. This is why many students indicate that getting the right WebAssign calculus 2 answers is a serious challenge. However, students can use our professional writers to solve and get the right WebAssign answers algebra.

How to Do WebAssign Assignment on Your Own

The following are the main steps that you can follow to do assignments on WebAssign on your own. Make sure to follow the procedures and formulas in the course material or recommended by your teacher to get the right WebAssign answers precalc.

Before you can start solving different questions to get the right web assign physics answers, you need to visit the platform and create an account. Then, sign to your account and navigate to My Assignments page. In addition to the assignments, the page also shows other details, such as My Calendar, Communications, and Announcements from your lecturer. See the demonstration of the page below:

There are two types of assignments to expect on WebAssign; pre-class homework and regular homework. It is advisable to start with the pre-class homework before handling the main homework. For example, if you are taking Calculus 1, consider working on pre-class assignments first and get the right WebAssign calculus 1 answers.

In the pre-class homework, every question you get has two trials to get the right answer. If you are taking physics, it implies you have to get the right WebAssign physics answers in just two attempts. Failing the second attempt means you lose the point. However, the regular homework allows more attempts.

Notably, most problems in physics, chemistry, and statistics require you to use mathematical expressions to get the right answers. You can get these functions at the bottom right corner of the assignment page. Make sure to use them correctly to get the right WebAssign statistics answers. See the picture below.

How to Get Test Answers Online from Professional Writers

With the above guide, it is time to start working on your assignments and use the right formulas to get the WebAssign answers chemistry. So, are you ready? If you are not because of any reasons, such as poor understanding of the subject or have a lot of competing assignments, there is no need to start looking for WebAssign calculus answers key because it won’t work. Instead, you only need to visit our site and ask our experts can “you take my test online?” We will be very glad to assist.

Our DoMyHomework123 writers are professionals and you can expect only an expert in your discipline will handle the task. Also, the writers have handled similar assignments before and will solve every question carefully to get correct answers. Finally, our help services are cheap, so that every student can afford them. Let an expert writer assist you for a better grade!

Privacy & Confidentiality

Do you often get worried about submission, deadlines, and quality of work for your WebAssign College Algebra Homework, or WebAssign Precalculus online class. Find the tension in the supporting cable when the elevator, originally moving downward at 13 m s, is brought to rest with constant acceleration in a distance of 26 m.

Our tutors are highly qualified professionals and experts on how to get WebAssign answers, and how to cheat on WebAssign homework thus offering proper guidance on how to get the appropriate results with proper effort

Resources:

https://domyhomework123.com/webassign-answers

Physics Homework #4

WebAssign Online Class


]

Document proofreading

You know what you meant to say, so your brain will conveniently hop over missing words, typos and jumbled sentences.

Go beyond spellcheck

Proofreading

The Ultimate Proofreading
Tool and Guide

Whether you’re writing an assignment for class or typing a work email, proofreading and editing are important. By polishing your writing, you ensure your ideas are clear and that you come across as knowledgeable.

Our helpful handbook and free proofreading checker will help you on your path to proofreading like a pro.

Illustration of a person sitting with a pen and a document that has proofreading marks on it.

Illustration of a person with Grammarly writing suggestions floating around in a circular pattern.

What Is Proofreading?

Proofreading means checking a final draft carefully and correcting typos, grammatical mistakes, and other writing issues before publication. Proofreading is the last step in the writing process. While editing focuses on logical flow, tone, readability, and style, proofreading is concerned mostly with the mechanical aspects of writing.

Make Proofreading Online Easier

Proofreading your essay or work proposal can be time-consuming. But with Grammarly’s free proofreading tool, you’ll be guided to quickly fix misspellings, improper punctuation use, formatting inconsistencies, and more.

What Are Proofreading Marks?

Part of a traditional practice that’s still used today, proofreading marks help proofreaders identify errors in printed documents such as manuscripts. They are shorthand proofreading symbols and abbreviations that signify needed writing revisions.

Infographic of symbols representing add period; add comma; add semicolon; add hyphen; add en dash; add em dash; add apostrophe; add quotation marks; begin new paragraph; capitalize; lowercase; spell out; transpose; and change order of words.

Try Our Free Proofreading Tool

Instantly polish your writing with real-time suggestions for fixing grammar, spelling, punctuation, and more.

Access to Writing Experts

Want to be extra sure your writing shines? With a Grammarly Premium account, you can use our proofreading services. Simply submit your writing to our team of experts, who will review and revise it for correctness and clarity. Learn more about Grammarly ’ s expert writing service.

Grammarly's user interface shows how Premium writing service works in three steps. 1: Draft is minimized and shared with writing experts; 2: You'll see progress with average turnaround of 60 seconds. 3. Your draft re-opens with revisions highlighted.

Proofreading How-To Guide

Build your proofreading skills by reading these helpful resources on grammar, syntax, punctuation, and more.

Illustration of a hand touching a document that has Grammarly proofreading suggestions on it.

Proofreading and Editing

Illustration of a person chiseling a stone that says “syntax.”

Grammar and Syntax

Punctuation marks with cartoon faces.

Punctuation and Spelling

Frequently Asked Questions

What is the meaning of proofreading?

Proofreading is the final review of a piece of writing before it’s submitted. It involves, among other things, fixing typos and formatting inconsistencies as well as mistakes in spelling, grammar, and punctuation.

Why is proofreading important in writing?

Proofreading is important in writing because it’s the last chance to ensure that writing mistakes don’t distract your reader from understanding your larger message.

What are proofreading marks, and what do they mean?

Proofreading marks are symbols and abbreviations that signify changes needed in a piece of writing. Each proofreading mark gives a different instruction—such as add a certain punctuation mark, remove a space, or change the order of words.

What is the role of a proofreader?

A proofreader is responsible for reading through a document to catch and fix mechanical writing errors before a written piece is published.

What are some common proofreading mistakes?

Some common proofreading mistakes are misspelled words, incorrect subject-verb agreement, poor syntax, and comma splices.

What is a helpful, free online proofreading tool?

If you’re looking for an online proofreading tool, check out Grammarly! It offers instant suggestions to polish your writing as you type. It works for both academic proofreading and proofreading for work.

How can I find professional proofreading services?

A Grammarly Premium account lets you access Grammarly’s team of writing experts who will proofread your writing for correctness and clarity.

Proofreading

Whether you’re writing an assignment for class or typing a work email, proofreading and editing are important. By polishing your writing, you ensure your ideas are clear and that you come across as knowledgeable.

Our helpful handbook and free proofreading checker will help you on your path to proofreading like a pro.

Illustration of a person sitting with a pen and a document that has proofreading marks on it.

Illustration of a person with Grammarly writing suggestions floating around in a circular pattern.

Set up for success

Make sure you have everything you need to hand a pencil for pointing, a ruler or blank paper to place below each line so you re not distracted by the text ahead , and a list of what to look out for. But with Grammarly s free proofreading tool, you ll be guided to quickly fix misspellings, improper punctuation use, formatting inconsistencies, and more.

Whether you’re proofreading your own work or a colleague’s, to do it effectively, you need to repress the urge to skip, skim and hope for the best. It’s time to knuckle down and process every word. These proofreading tips will see you through.

Resources:

How to proofread a document [with free proofreading checklist PDF]


https://www.grammarly.com/proofreading
https://writer.com/proofreading-checker/
]

The Impact of Product Description for WooCommerce Sales

Introduction

Product description is one of the most important parts of a product. It’s the first thing a customer sees when they land on a product page. It is the first impression they have of your product.

If you don’t have a product description, you’re missing out on a lot of potential sales. If your product description is not up to par, you could be losing out on thousands of dollars in potential sales every month.

Product descriptions are also important for search engine optimization (SEO). If you have a good product description on your product page, it will help your product rank higher in the search engine results pages (SERPs).

In this article, we’ll take a look at the importance of product description for sales and SEO, and how to implement it in your WooCommerce store. We will also look at some examples of good and bad product descriptions, as well as how you can improve your product descriptions to increase your sales and improve your search engine rankings.

What is product description?

A product description (also known as product metadata) is information about your product that is displayed on the product page itself. It can include things like:

– Title

– Description

– Price

– Image

– Tags

– Features

– Specifications

– Availability

– Reviews

– Categories

– Manufacturers

– Links to other products

Why is Product description important for sales?

– Product description is important for SEO. If you don’t have one, your product will not rank as high in the SERPs as it could be.

– A product description can be used as a call to action (CTA). If a customer is interested in your product, they can click on the CTA and be taken to a page where they can learn more about the product. This can lead to more sales.

For example, if a customer clicks on the “Buy Now” button, they will be taken directly to the checkout page. If they click on “Learn More”, they will get taken to the product description page. This is a great way to get more sales from your existing customers.

How to implement product description in WooCommerce

There are a few different ways you can implement product descriptions in your store. You can use the built-in product description feature, or you can use a third-party plugin. In this tutorial, we will look at how to add product descriptions using the WooCommerce product description plugin.

Step 1: Install WooCommerce Product Description Plugin

First, you will need to install the plugin. To do this, go to your WordPress dashboard and navigate to Plugins – Add New. In the search box, type in “Woo Commerce Product Description” and click on “Install Now”.

Once the plugin is installed, you can activate it by navigating to “Settings” – “Widgets” and clicking on the “Product Description” widget. You will then be able to edit the product descriptions for your products in the widget.

You can also use the widget to create new product descriptions. To create a new product description widget, navigate to the “Products” page and click the “Add Product” button. On the next page, enter a title and description for the new product. Click on “Save” to save the new description. You can also edit the description of an existing product by clicking on “Edit” next to the description you want to edit. When you are done editing the description, click “Update” to update the description for that product. To delete a description, simply click on it and press the “Delete” button in the top-right corner of the screen. If you would like to delete all of the descriptions for a particular product, simply select the checkbox next to that product and click “Delete Selected” in the bottom-left corner. Once the descriptions are deleted, the widget will no longer be visible.

Step 2: Add product description to product pages

Now that you have the plugin installed, it is time to start adding product descriptions on product pages. To add a description to a product, click on that product in the list of products on the left-hand side of the page. Then, scroll down to the bottom of the product details page and you will see a section called “Product description”. Click “Add product description” to add a new description to that particular product. The description will be added to the end of the existing product description. You may need to scroll down a bit to see it. Once you have added a product description, you may want to change the title of the description. To edit the title, hover over the title and press “Enter” on your keyboard. The title will be highlighted and you can edit it to your liking. Once the title is edited, press “Update title”.

You may also want to add an image to your product description by clicking “Add image”. This will allow you to upload an image from your computer to your website. Once an image is uploaded, it can be added as a featured image for your product. To change the featured image, click the image and then click “Edit featured image” at the top of the image. The featured image will be displayed in the image section of your product page. You are not limited to one featured image per product, so feel free to add as many featured images as you want.

Step 3: Add Product Descriptions to Categories

If you have a lot of products, it may be a good idea to create a category for each of your products. This makes it easier for your customers to find the products they are looking for. In order to create categories, you first need to create the categories. To make this easier, we have created a shortcode that you can add to any post or page. To use the shortcode, simply copy and paste the following code into your page.

How to Write a Biography on Yourself

6 short professional bios and how to write one yourself

Short professional bios can be just as effective as long ones that detail your accomplishments. Whether you need to work within Twitter’s character count or you’re making career moves on LinkedIn, a well-written short professional bio gives you the chance to make an excellent first impression. Here’s how to turn this brief text into a powerful introduction to your greatest strengths and accomplishments.

“[Your name] is a [professional title] at [current employer] with [length of experience] helping [target audience] with [audience’s problems]. Specializing in [area of expertise], [first name] uses that experience to [describe most important aspects of the job].

By focusing on [branding statement about what matters professionally], [first name] has been able to put the [degree(s)] they earned at [college or university attended] to good use. Over the years, [first name’s or pronoun] strengths at [employer or project] has garnered some recognition for/by [major accomplishments]. [First name] may spend their days at [employer or employer location], but it’s the [one or two aspects of the job that they’re passionate about] that gets them up in the morning.

Example of a professional bio

Jerry Smith is a race car driver at Hendrick Motorsports with five years’ experience making speedy turns for several hours, helping his thousands of fans to fulfill their entertainment needs. Specializing in left turns and safely overtaking his opponents in the pursuit of a checkered flag, Jerry uses that expertise to never come in last.

By focusing on making sure Hendrick Motorsports ends up in the winner’s circle at every race, Jerry has been able to put the racing certifications he earned at driver’s school to good use. Over the years, his strengths at Hendrick Motorsports have garnered some recognition for winning several races each year. Jerry may spend his days at the racetrack, but it’s the thrill of the race and the glory of coming in first that gets him up in the morning.

What should be included in your bio?

Now that you know how effective a short bio can be, you’re getting closer to putting the proverbial pen to paper and letting the world know more about you. Before you get started on your bio, it’s important that you consider each element you want to mention in it. A good professional bio should include the following bits of information, regardless of your writing style or your goals:

  • Start with who you are and what you do. The basics of a bio include your name and a brief summary of your professional endeavors and goals.
  • Describe what you’re currently doing. Include quantifiable information that can show how effective you are in your most recent position.
  • Share a couple of professional triumphs. If you’ve enjoyed a level of professional excellence that resulted in special recognition, share those results. This is your moment to showcase two or three key moments in your career, such as awards, special recognition, or significant accomplishments. Approach this like you would a cover letter for a job application.
  • Create abranding statement. Consider your values as a professional and take some space to outline them. Think of this as an easy way to help people quickly determine what matters to you.
  • Include some personal details that showcase your personality. At the end of the day, your career doesn’t completely define you. Feel free to include interests and hobbies in your bio to make you more relatable.
  • Mention how to reach you. Add social media links or an email address to your bio. This one is more optional and context-dependent, but a smart idea nonetheless.

Resource:

https://www.namecheap.com/guru-guides/short-professional-bio-examples-and-tips/

How to Write a Biography on Yourself

How to Write a Bullet-Proof Blog Post Outline in 5 Minutes

LL-Blog-Post-Outline-3

Start with the Main Header

Google favors posts with a clear hierarchy which means subpoints need to be nested inside of main points. The post title is the first header (H1), and that’s the most important text in a post. Make sure that you do your keyword research ahead of time and use the exact keyword in the H1.

You’ll also want to use the exact target keyword in the H2. We usually change the H2 a little from the post title (H1), just so it isn’t repetitive on the page. Here, the H2 is the first header in the body of the post, and we’ve altered it slightly from the H1, “How to Write a Winning Blog Post Outline.”

There should only be one H2 in each post. This single dominant header is a signal to Google that these are the words that this post is about, and, because it’s an echo of the title, Google knows exactly what people will get when reading this post.

How To Write A Blog Post Outline In 7 Steps:

⭐ Related Blog Post: What Is A Target Audience?

You must know exactly what actions you want people to take with your content. Then you want to know what steps you want them to take after they engage with that piece of content — you want to take them for a ride down the buyers journey.

You can create blog posts or other pieces of content to meet your audience at each stage of the customer journey. Make sure you are using the #R3MAT Method to reach them where they are.

Customer Journey

If you need help finding your ideal reader or help discovering your customer avatar make sure you fill out our worksheet. This worksheet will help you define exactly who your dream customer is.

FREE Download!

CUSTOMER AVATAR WORKSHEET

Step 1: Perform Keyword Research

We use each one every time we create a blog post. This helps us determine what our audience is searching for and gives us an idea for what type of context the blog should have as well as the length.

Once you type in a word or question, Google will show you the top searched questions right away. Each one of those listed are potential blog titles. You could write a blog post on each question if you wanted.

How to blog Google example

You want to get a feel for the main points and subtopic headings (H1, H2, H3 headings) that these blogs use and take note of the length of the blog. This is something the algorithm leans heavy on.

ahrefs blogging example

MarketMuse uses AI and machine learning to help you build content strategies, accelerate content creation, and inform content decisions. They specifically help you see what keywords and phrases you should add into your blog to get the highest possible rankings.

Markmuse content planning strategy

Step 2: Identify What You Want To Accomplish With Your Blog Post

For this step I like to create a Google document that includes everything we want to accomplish for this blog post — this puts all of our important metrics and goals in one organized place.

How to create a blog outline example

We document this information because we evaluated what metrics and data was relevant for our audience and business. Which also makes it helpful for your team because they can see exactly what is going on at any point and time.

Step 3: Organize Ideas And Research

I use the post it notes because I can write down any important subtopic information and move it around until I find a place where it fits in perfectly in my blog outline. This makes it easy to get the right flow in your content so your blog is easy to read.

Google pulls the text from headings and if your headings are also highly searched key terms then you have more opportunities to rank for multiple topics for that one blog post.

When I have conversations with my team I record them and upload them into Searchie.io where it fully transcribes every one of my conversations. This means I never have to waste time going back and listening to hours of conversation to find one key point.

Step 4: Put It All Together

Asana example

Asana allows our writers and teammates to communicate in one place. And our teammates can also see what stage someone is at with a task without ever having to ask for an update!

Step 5: Get Writing!

FREE Download!

Resource:

https://www.lean-labs.com/blog/how-to-write-a-blog-post-outline
https://www.digitalmarketing.org/blog/how-to-write-a-blog-post-outline

How to effectively manage your small business for success

small-business-management

13 Tips for Starting and Managing a Small Business

Managing a small business is not easy. Without the resources that large corporations have come to rely on to make business run smoothly (think HR departments, finance, legal, etc.), it can be difficult to learn how to start and manage a small business. Between incorporating, hiring, firing, and learning how to manage a small business budget, entrepreneurs have their hands full with just the basics of how to manage a small business effectively.

1. Take care of your mental health

It might seem like a strange place to start when talking about how to manage a small business effectively, but it’s the foundation of starting a small business. Starting and managing a small business can take a toll on business owners’ mental health. It’s important that entrepreneurs take care of themselves through the process. Reserve time to decompress. Whether it’s meditation or yoga or simply going for a walk and listening to a podcast, taking “time off” is an incredibly important part of managing a small business effectively.

The other key is to try to adopt some level of flexibility. Your business may not turn out exactly the way you envisioned. Give your business room to pivot and adapt to whatever trends you’re seeing in the market.

2. Find the right setup

While there’s a lot that comes with managing a small business, it’s important to start with the basics. A clear vision or business purpose will help you get started and define a clear path for your entrepreneurial journey. Do some market research. Make sure your small business can meet a need in the market and that there is significant demand for your product or service. Once you’ve established the need, you can incorporate or set up a separate business LLC. The key here is to make sure that your business is a separate taxable entity — even if you’re the only employee.

Separating your small business from your personal assets is more of a safety net than anything. This way, your personal assets will be protected should your small business run into financial or legal issues.

How to Manage Accounting for a Small Business

3. Separate business from pleasure

Speaking of protecting your personal assets, even if you don’t incorporate or set up a separate LLC, you should separate your business financials from your personal financials. Open a business-only bank account and sign up for a credit card that you’ll use only for business expenses. This will make your life a lot easier as you’re figuring out the best way to manage receipts and how to manage taxes for a small business.

4. Hire a professional

Another practice that will make your life a lot easier come tax time is working with a bookkeeper. While this isn’t always an expense that small business owners can afford, it will give entrepreneurs peace of mind that their finances are being managed correctly. A bookkeeper can help business owners manage money in a small business and manage taxes and payroll.

You’ll also want to have an accountant on your roster of professionals, especially at tax time. Unlike a bookkeeper, an accountant can provide advice on the best ways to manage your finances, along with tips and tricks for optimizing your taxes. A good accountant will make suggestions as your business grows to help manage cash flow.

5. Lean on technology

If you can’t swing the costs of a bookkeeper, try your hand at doing your own bookkeeping. There are many accounting apps that can help business owners manage expenses and keep finances in check. Two popular software programs to consider are Freshbooks and Quickbooks. (More on those below.)

6. Pay the tax man

Another key to managing accounting for a small business is to always pay your taxes. Be aware of your tax payment schedule and how much you’re likely to owe. An unexpected tax payment can cause financial ruin for a small business. It’s incredibly important to always manage cash flow and know when (and how much) you’re expected to pay.

What does it mean to manage a small business for success, anyway?

It means knowing how to utilize your scarce resources to achieve your set business goals. This is a loaded statement. So let’s break it down a bit so you have a deeper understanding of what it means to successfully manage your small business.

Every startup and existing small businesses all face the same problem — lack of adequate resources. And yet, this is the stage where it would seem like there’s a never-ending pile of things to do. You have to: register the business; set up the operations structure; hire people into key roles; invest in business administration tools, have a marketing strategy; work out the financials… the list could go on.

The point is you won’t always have all the resources you need to solve them all in one go. Instead, you must know how to appropriate your available resources in such a way that business operations flow without hindrances and you remain on track to achieve your goals.

Speaking of business goals, there may be slight variations in the description, but ultimately, it all comes down to profit generation. So the question is how can you utilize your resources to remain fully functional and profitable? That’s what small business management is all about.

What are the best small business management tips for succeeding in today’s digital landscape?

Successful entrepreneurship means making sound business decisions. As the small business manager or owner, you are essentially the glue keeping both sides of the business (client-facing and internal processes) together.

By reference point, we mean a documented business plan that guides your decision-making. Whenever things start to feel like they’re spinning out of control, your business plan keeps you grounded and focused on the important stuff.

To create an effective business plan, start by outlining your business goals and then describing how you intend to achieve them. Break down each core business function — operations, human resources, payroll, billing and invoicing, marketing, sales, etc, and write down how you want them to operate in order to achieve your goals.

31. Build Good Relationships With Your Employees

“Good managers give their employees two things: goals and ownership. I set clear goals for my team’s work and hold them accountable for completing tasks. That said, I don’t micromanage my employees. I let them have plenty of space to use their talents and learn new skills.

I also make people feel they have a stake in the company as a whole, not just in their own work. For example, I recently bought a new office building. I kept my employees informed throughout the process—from property searching, to negotiating, to signing the papers. Since I kept them in the loop, they’re excited to move to our new location. They’ve even made some suggestions for building modifications that I’ll have our contractors incorporate during the remodeling process.”

vladimir gendelman picture

Sources:

https://bmoforwomen.com/business-ownership/how-to-manage-small-business/
https://www.b12.io/resource-center/small-business-basics/how-to-effectively-manage-your-small-business-for-success.html
https://www.fundera.com/blog/small-business-management

Allison Lindstrom Courses Review: Pros, Cons, and Alternatives

how to make money blogging with brand partnerships

Allison Lindstrom Courses Review: Pros, Cons, and Alternatives

allison lindstrom review

Disclosure: This page may contain affiliate links, meaning we receive a commission if you decide to make a purchase through our links, but this is at no additional cost to you. Please read our disclosure for more info.

The internet has opened so many opportunities in the workforce. Now, it’s possible to work from home and accomplish many more tasks than what was previously possible in the corporate environment. For women, this is opening so many new and amazing doors. Now, we can be more flexible with our families, and balance nurturing and professions in whole new ways!

Blogging is one of my favorite new (less than 40 years old) opportunities to make money from home, and people like Allison Lindstrom, who are choosing this profession, are seeing very exciting results! Added to that, her course is proven to get students results: some are making more money, some are learning new skills, and some are personally feeling more confidence than before. She’s doing a rock solid job. Unfortunately, there’s lots of courses out there that are giving great results, and just because a person is seeing amazing results doesn’t mean they’re the right instructor for you. In this review, I want to lay out for you the facts so you can decide if Allison’s course is the best fit for YOUR circumstance.

Before I begin, I want to mention I’m an advocate for continued learning. Some people confuse continued learning with shiny object syndrome, but when you want to master a profession, it’s important to learn various ways of doing things, and choose a combination that fits your innate skills and abilities. Many people reading this review will come here with different competencies already. My goal is to reveal the necessary competencies for the career and which of those competencies you can expect to recieve from Allison’s course. My review will be based on the information Allison has made available, and a general consensus from various sources. I’ll make sure to reveal my sources to you as I go.

How do Bloggers Make Money?

Most bloggers start making money by offering services through their blogs. But after their traffic levels increase, they adopt methods like ads, sponsored posts, and affiliate marketing to increase their blog income. The bloggers who are most successful leverage a diversified approach to monetizing their blogs.

1. Sponsored Posts

Sponsored posts are blog posts that brands or people pay you to create. They’re basically an advertorial as they’re a paid ad written in an editorial style. Whether you’re blogging about the latest products for new moms or personal finance, brands can reach out to you to create sponsored posts on your blog.

You can promote your sponsored posts by having a pricing list available on your website on your contact page. In the beginning, though, you might choose to do some outreach to local businesses (and brands that other bloggers in your niche have partnered with) and ask them if they’d be interested in a sponsored post on your blog. Make sure to mention how much traffic your blog brings and how many followers you have.

On The Brunette Salad’s blog, Vanessa Cesario shares collaborations with brands. Check out this sponsored post with Diesel . The photo blog captures pictures of Cesario wearing Diesel clothing in Italy with links to the jeans.

make money blogging with sponsored posts

If you want to make money selling products through your blog, adding an online store to your website can be a life-changer. You can list products that are relevant to your blog’s niche. Plus, you can use dropshipping to start selling items worldwide without needing to stock them.

If you’re a fashion blogger, you can find the latest men’s and women’s fashion items on Oberlo. Heck, if you’re a blogger in beauty, home decor, maternity, children, DIY, photography, or any other niche, you can find products to sell from Oberlo .

The magic of dropshipping lies in your ability to sell products without having to buy bulk inventory – so you only buy what you’ve already sold. And with your website already set up, you can add hundreds of products (for free).

Make Vancouver is an online retailer with a blog. They have a combo of dropshipping products and print on demand . Their blog includes gift guides, product finds, and other product type posts to help promote the items on their store.

how to make money blogging with dropshipping

3. Create a T-Shirt Business

While t-shirt business sounds like it’s limited to just t-shirts, most t-shirt manufacturers have begun to expand their product lines to allow you to create print on demand leggings, dresses, bodysuits, hats, backpacks, phone cases, canvases, pillows, and this list can still go a heck of a lot longer.

By searching for print on demand companies , you’ll find a range of vendors that allow you to add your own text and designs to products. Like the dropshipping model, you only pay for products that have been ordered by your customers. And so after your design is complete, you can literally start selling your own t-shirt the same day.

Think Pup ’s blog is possibly the best dog blog around. They feature articles dog lovers would enjoy, share product lists for holidays like Christmas and Valentine’s Day, and funny video content too. But this blog is actually monetized with a print on demand t-shirt business. In their store, they have graphic t-shirts about specific dog breeds and dogs in general.

how to make money blogging with print on demand

Some bloggers choose to create listicles with affiliate links throughout. For example, “10 Best Amazon Products for Your Wedding” with Amazon affiliate links added throughout. Others choose to create articles with several different affiliate programs such as “10 Best Ecommerce Platforms” with links to several different competing programs so that readers feel like they have more options.

The only downside to monetizing with affiliate marketing is that you’re only paid commissions and prices are outside your control. You’ll never make as much as a blogger with an online store who also has the luxury of setting his or her own prices.

Abby is a popular blogger who makes money blogging with affiliate marketing. In an article she published last year, Abby shared her list of the 20+ Books for Moms to read in 2021. Each of the books recommended link out to Amazon where she earns a commission of purchases made by someone who clicks one of the links in the article. She discloses that the post contains affiliate links to be transparent with her readers.

3 Guidelines For Meta Titles

4. Flesh Out Your Blogs with Quality Images

While 90% of the battle of writing a winning blog is crafting the text, visuals are more important to an excellent blog than they’ve ever been before. In addition to illustrating key points, like the screenshots in this blog are doing, visuals help inspire audience interest, which can make your blogs more readable, and more shareable.

According to HubSpot, including colored visuals in a blog boosts a person’s willingness to read it by 80%, and content that includes relevant images earns an average of 94% more views than text-only content.

5. Enlist Blogging Support

Perhaps one of the best blogging tips of all time is to reach out for help. As your company and content demands grow, it’s critical not to be the sole person in charge of your blogging. While many marketers think they can do this, the fact of the matter is that shouldering the entire burden of your content leads to mistakes, and this, in turn, leads to alienated readers and a less-than–ideal content strategy.

While content is critical for your online presence, blogs take a long time to create, and it can be difficult to create good blogs while also managing all of the other aspects of your business. Because of this, every business needs a blog writer, and many find that hiring one was one of the best things they’ve ever done for their content.

  • Experience with multiple content formats: The best content strategy is a diverse content strategy, and the blogger you hire should also be well-versed in social media, web content, and the importance of visual material. By finding a professional who checks all of these boxes, you can ensure that your blogs go way beyond a surface level.
  • Knowledge of current SEO standards: SEO changes on a regular basis and the best blogger you can hire is one who understands what Google wants at any given moment. From optimal meta description lengths to best practices for pop-up ads, your blog writer needs to have his or her finger on the pulse of everything that is online marketing and SEO. Without this knowledge, you put yourself at risk of receiving Google penalties or just missing out on the ample SEO opportunities that exist for you and your company.
  • Quality references and happy customers: You don’t want to take the time to train someone to be a web blog writer. In addition to taking too long, this is an approach that is bound to lead to mistakes and disappointment down the road. Instead, look for someone that already has experience in the industry.

Sources:

https://howtoentrepreneur.com/allison-lindstrom-courses-review
https://www.oberlo.com/blog/how-to-make-money-blogging
https://www.searchenginejournal.com/essential-guide-writing-blogs-win/176165/

How do I calculate my hourly rate?

Hourly to Salary – Wage Calculator

Natural leader who can motivate, encourage and advise people, she is an innovative and creative person. She loves to generate fresh concepts and make goods. She generally adopts a creative approach to issue resolution and she continuously tries to accomplish things using her own thinking.

The hourly to salary or hourly rate calculator can assist you in determining what that wage is. Do you want to know what your yearly income is? Trying to compare different jobs? How do I compute an employee’s hourly rate based on annual salary? Simply input your hourly rate and the amount of hours you want to work each week. You may also calculate an employee’s hourly compensation by dividing their yearly salary by the amount of hours worked in a year.

A full-time employee works 2,080 hours a year based on a standard work week of 40 hours (40 hours a week x 52 weeks a year). So, if a person makes $40,000 per year working 40 hours per week, their hourly wage is around $19.23. (40,000 divided by 2,080).

time-is-money-scale-weighing-money-time-money-time-balance-scale-business-concept-clock-money-bag-scales

How to convert annual salary to hourly rate?

Example 1

Step 1: You first need to divide your annual salary by the total number of weeks in the year, which is 52. This will inform you of your weekly pay. Using an annual salary of £40,000, the calculation is as follows:

Step 2: From here, we can look to figure out how much you are paid hourly. To do this, simply divide the weekly salary by how many hours you work each week. In this case, you are working and getting paid for 40 hours each week. Therefore, the calculation is as follows:

This means that for every hour you work, you are getting paid £19.23. If you want to learn how to calculate your hourly rate a little quicker, you can combine both steps together and use the hourly rate formula:

Example 2

In this first example above, we calculated our hourly rate when working 40 hours per week. However, some employees don’t get paid for their lunch breaks and thus are technically paid a different hourly rate. If you are allowed a 30-minute unpaid lunch break each day, that will result in a total number of 37.5 hours worked. Therefore, let’s see how the hourly rate of someone with a gross annual income of £40,000 differs when calculating for 37.5 worked hours per week.

Step 1: Divide the annual wage by the total number of weeks in a year. The answer to this step will be the same as the example above since the salary and number of weeks in a year have not changed. The calculation is as follows:

Although the annual salary has stayed the same, as you can see, the hourly rate has changed from £19.23 to £20.51. This is because the number of hours per week the employee is getting paid for has reduced. We can use the hourly rate formula outlined in the previous example to confirm if our calculations are correct.

If you have done this calculation and you get a slightly different answer, it could be due to rounding. Rounding the numbers up or down to the nearest pence may slightly alter the exact number. However, this approximate hourly wage with a few pence difference will give you a fairly accurate idea of how much you are getting paid for your time.

Unv salary calculator

Salary. IT Administrative and Finance Assistant salaries – 1 salaries reported. $53,961 / yr. UNV salaries – 1 salaries reported. $74,759 / yr. Political Affairs Officer salaries – 1 salaries reported. $67,581 / yr. Freelancer salaries – 1 salaries reported. $58,758 / yr.. Overtime Pay Chart updated 4/14/20 . Page 1 of 5 University of Michigan Payroll . Type of Employee / Workgroup ; Overtime Rule/s . Hours/TRC’s included . UBS, UNV . At an employee’s written request, daily overtime may be waived for a schedule change to a full or partial shift within the same calendar week, if approved by the.

Amazon Pay: Compra rápido y seguro. Office Products Office Deals School Supplies Printers, Ink & Toner Projectors Consider these available items. 50 ROLLS SHARP XE-A42S 44mm THERMAL CASH REGISTER . Adding Machine/Calculator Roll, 2-1/4″x150 ft White 12/Pack, UNV35715. The NEU pay calculator sets out school teacher pay rates for 2021-22 following the Government’s decision to freeze teacher pay in England and the pay increase implemented in Wales. It also shows what your pay would have been if it had increased it in line with inflation since 2010 – instead of being cut in real terms by pay freezes and below.

Resource:

https://calconcalculator.com/finance/hourly-to-salary-wage-calculator/
https://www.income-tax.co.uk/how-do-i-calculate-my-hourly-rate/
https://jnpdp.proszkowniamleka.pl/unv-salary-calculator.html

14 B2B Content Marketing statistics Will Help Marketers Reach the Next Level

CMI study goals of content marketing

Why we care about B2B marketing: A guide for marketers

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.

As companies speed up the adoption of digital processes and technologies, it is likely you will soon be interacting with increasingly tech-savvy customers. As a result, you can no longer appeal to buyers using traditional tools. Marketers need a more analytical and innovative approach to selling.

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include:

Types of B2B marketing

There are many different B2B marketing strategies. While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company. The following section lists a number of strategies that you can mold and adapt to suit your specific needs and target audience.

Email marketing

Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. It is this simplicity and high ROI that makes email marketing the cornerstone of any marketing operation. According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing.

As for B2B marketing, email marketing should be used in conjunction with other useful strategies like account-based marketing (ABM). ABM involves triaging potential accounts and optimizing your marketing strategy to target the accounts that are likely to be most valuable.

Ultimately, you need to remember that the most important element is to personalize the content for your audience. The more your clients feel valued, the more likely they are to use your services and keep coming back for more. Prioritize quality over quantity.

Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table.

Content marketing

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. Webinars are not only an important part of a B2B content strategy, but excerpts can be re-utilized on websites and landing pages.

Social media marketing

Most successful businesses today have an online presence on at least one of the top social media websites. In the B2B marketing space, LinkedIn and Facebook are the most commonly used social media platforms, according to survey data from Databox.

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. However, to be successful on social media, B2B companies need to find a middle ground between creating engaging content and ensuring they don’t ruin their audience’s experience on the platform. To do this, marketers should identify the kind of content their target audience wants to see on social media platforms.

While developing and posting social media content, firms need to consider what their buyers’ collectives are after. Buyers’ collectives are groups of important stakeholders whose approval is mandatory if the company is to make any business purchases. They are an important audience that should not be overlooked while planning your social media marketing strategy.

Your social media content should also project values that align with the concerns of the buyers’ collectives of your target firms. Create content that is relevant to their needs and speaks the language of their industries.

You should also track your competitor’s social media marketing strategies and measure their success. However, while keeping tabs on your competitors is crucial, it doesn’t mean a parting of ways with original content. In order to catch buyers’ attention, your social media content needs to offer them something they haven’t seen before.

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report.

Most professionals believe that having a good content strategy is a major key to their success.

This fact is reinforced by a study by the Content Marketing Institute, which points out that an excellent content strategy if paired with good SEO practices, generates three times more leads than an investment in sponsored links.

There is no point in establishing a strategy if you don’t map out your results and don’t count on efficient planning. After all, you need to rely on pre-defined performance metrics and collect data that indicates the efficiency of the approach.

You can determine your most relevant metrics according to the characteristics of your company and your objectives in the market. But if you’re wondering about the most used indicators to evaluate a content strategy, the answer is Total Sales, according to HubSpot research.

10 Proven Content Formats That Work for B2B Brands

When we think of content, we’re often inadvertently drawn towards blog posts as the go-to format, but we’ve seen a real shift towards a wider use of different types of content in recent years. We’ll explore 10 proven content formats that are perfect for B2B brands to use as part of their B2B content marketing strategy. But tread carefully to avoid the trap of working format-first.

When you work format-first in content marketing, you’ll often find that you limit your creativity. Rather, take a story-first approach and begin by asking yourself what you want to communicate to your audience, and only then consider what the most effective way to do that is.

Blog Posts

Blog posts form the backbone of the majority of content marketing strategies, and that’s definitely the case for B2B brands. Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI, and this is down to the fact that blogging:

Drift blog screenshot

Shopify blog screenshot

Too often, we think of a blog as being the news section on a website where posts are published in chronological order. But if you want to drive growth, you should move away from this mentality and see it as so much more. And Siege Media’s post on ” Why Your Blog is Set Up Incorrectly for SEO” is a good read for more information.

Youtube video thumbnail

This philosophy often ends up in blogs that are created without much thought. Content is created and is never seen. The blog ends up as a graveyard, and as a graveyard that never drove value for the core business.

Your blog should be seen as so much more than a place to publish content. It should be seen as an opportunity to position yourself as industry experts, own SERPs for core topics relating to your business, and drive an increase in organic traffic.

Original Research Studies

If you want to truly stand out with your content against your competitors, you’ll need to go above and beyond what they’re doing. One of the best ways that you can do this is by publishing original research studies. Conducting your own research and publishing the findings is so powerful in B2B for two main reasons:

Backlinko study

img-semblog

It’s clear that pieces like this get people talking. You can publish the findings of these studies either as blog posts, standalone assets, or even as white papers. They’re the perfect way to bring together multiple content formats.

White Papers / eBooks

It’s important that you’re layering different content formats into your wider strategy that work together to drive results. One of the hardest jobs that a B2B marketer has is getting buy-in from a whole team, not just a single individual.

Perhaps the B2B brand who has really mastered the art of using white papers to fill up their funnel is HubSpot. Their ‘ a beginner’s guide to social media’ is the perfect way to engage a company looking to get started on social for the first time and give them a wealth of actionable ideas.

HubSpot Social Mediao Workbook Whitepaper

Videos

In many ways, you can film a video that’s of a high enough quality to host on YouTube and use on social media with nothing more than a smartphone (or with a little bit of a budget, you can massively improve your set up and quality).

But what should you create video content around? The opportunities are endless but just as with other content formats, it pays to put together a solid strategy. You can read how to do this in our guide on ” How to Develop a Video Marketing Strategy That Drives Business.”

The power of video is that you can use it across so many different channels, including optimizing natively for YouTube to reach new audiences, as well as on LinkedIn and other social platforms. Don’t discount the power of a solid video strategy as a B2B brand.

Webinars

While you could perhaps consider webinars to fall under your video strategy, these can also be seen as a separate content format. When it comes to putting together a webinar strategy, one of the key benefits is that “most webinars are used to educate an audience about a particular topic or industry.”

B2B Content Marketing Tactics That Actually Work

It’s one thing creating B2B content, but if no one knows that it exists, you’ll be disappointed with the end results. Having a solid promotion strategy is extremely important. The good news is that there is a wealth of channels that can help you to get your content seen.

Leverage LinkedIn

As a B2B marketer, you cannot ignore LinkedIn. LinkedIn has 310 million active monthly users, with 167 million of these in the U.S. alone. Interestingly, 90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions, per Omnicore.

Facebook, Twitter, and Other Social Platforms

Facebook, Twitter and other social media platforms have solid audiences for you to use to promote your content. In this guide, How to Create a B2B Social Media Strategy (Without Being Boring), you can learn how to leverage social to help you to stand out on the platform.

Paid Promotion

When we think of content marketing, we often think of it solely as an organic marketing channel. But by doing this, you could be missing out on opportunities to amplify your content to new audiences.

One tactic to consider is to leverage paid promotion across LinkedIn Ads, Facebook Ads, Twitter Ads, and YouTube. You can even use platforms such as Reddit to place content in front of your target audience to take advantage of the targeting options available.

Email Marketing

We’ve already discussed newsletters as a solid B2B content marketing format, but when it comes to using email as a promotion tactic, you need to build up your email list to have a database of people to send to.

When content ranks on search engines for core queries, it can send targeted traffic that could turn into a prospect. That’s why it’s important that every piece of content is created with the purpose of driving organic traffic and that it ranks highly on SERPs.

SEMrush Keyword Magic tool screenshot

But to dive further into coming up with ideas for great content in the first place, use the Content Marketing Platform. Enter a topic and you’ll be served some awesome insights into subtopics to consider working into your strategy.

SEMrush topic research tool

seo content template

And lastly, use the SEO Writing Assistant to make sure that your content follows best-practice recommendations. Putting together a strategy that layers content at different stages of the funnel, and performs organically, can accelerate your growth.

Reddit

If you’re not using Reddit to promote your B2B marketing content, you could be missing out on a huge opportunity to directly engage with. Our guide to Reddit SEO gives a great insight into how you can build a solid strategy that leverages the platform for success and will talk you step by step through a proven process to make it work for your brand. It’s another avenue for amplifying your content, and one that many marketers still haven’t latched onto.

Partnerships and Collaborations

Collaborations and partnerships can help to amplify your content in a number of different ways. You should consider partnering up with supplementary, but not competing, businesses to:

The benefit here is that both parties win by being introduced to the other one’s audience, and there’s usually double the promotion efforts, too. Think about who it might make sense to partner up with, reach out, and sell the benefits.

Take the time to understand how you can effectively develop a B2B content marketing strategy for potential and existing customers using different formats of content. A good content strategy integrates many of the different topics discussed, and then you’ll stand out in the B2B content marketing space.

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It

content-marketing-question-ss-1920

According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content marketing, but only 38 percent believe they are effective at it.

The Content Marketing Institute teamed up with MarketingProfs and BrightCover to poll more than 1,800 marketers on a wide range of content marketing topics — including tactics, benchmarks, distribution channels and budgets.

The report included more than 25 graphs, charting everything from the number of organizations that have a content marketing strategy in place, to what distribution channels are being used, and which metrics are being tracked.

How Effective Is Your Organization’s Use of Content Marketing

CMI study marketers rate effectiveness

The Content Marketing Institute reports 70 percent of B2B marketers are generating more content than they did a year ago, with 42 percent of respondents claiming they currently publish new content daily or multiple times a week.

Thirty-five percent of the respondents said they’re organization has a documented content marketing strategy, and 47 percent reported having a dedicated content marketing group that either functioned independently, or worked horizontally across the organization silos.

When it comes to tracking their content marketing results, the majority (33%) of respondents rated their efforts as “Neutral,” with 16 percent claiming to be “Successful,” and five percent saying they were “Very Successful” at tracking content marketing ROI.

Sources:

https://martech.org/why-we-care-about-b2b-marketing-a-guide-for-marketers/
https://rockcontent.com/blog/content-marketing-statistics/
https://www.semrush.com/blog/b2b-content-marketing/
https://martech.org/study-21-marketers-tracking-content-marketing-results/