Facebook can be used to build micro-communities via Facebook Groups or to share to a mass audience on Facebook Pages. When it comes to sharing content, questions and videos reap the most engagement.
How to Write Content for a Website in 9 Steps
How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy.
Well, you’ve come to the right place to learn how to write website content, including landing pages. Here we’ll break down the major steps. We’ll also show you how to use keyword research, search engine optimization, and non-copy page elements to create effective, powerful, and results-oriented web pages.
What is a content creator?
Before we dive into the content creation process, let’s start with the basics, like the content creator definition. A content creator refers to someone who is responsible for the ideation, creation, and distribution of content that connects a brand to its target audience. The goal of content creators is to create appealing and engaging content that captures the attention of users to drive website traffic, conversions, and interactions with your brand on external platforms like social. It can be informational content, but it doesn’t have to be. It can also serve to entertain in order to increase brand awareness, for example.
Digital content creators produce content across any platform or channel. Having dedicated content creators is a must for any enterprise organization. These are the content marketers that will help bring ideas to life through quality content that provides the highest possibility of ranking in SERP and increasing the number of visitors to your site.
Research and Understand Your Audience
Once you have a clear connection to why you’re making content, the next step in building out your content marketing is to understand exactly who is going to see, hear, or watch the content you create.
Effective content is not produced in a vacuum from a list of topics you personally want to write or talk about, it’s made out in the open with the involvement, feedback, and direction of your audience. The best content marketing strategy is designed to answer the most pressing questions your target audience has–to educate and transform them.
However, the only way that your content will connect enough with people to have them share it and help you reach your goals is for you to speak directly to them. You need to have empathy and understanding for their situation.
Andrea Goulet, founder of BrandVox, breaks down the process of defining your audience better than anyone I’ve ever seen–in her Skillshare class Become a Better Blogger.
Demographics are the quantitative traits, or things you can really dig into and measure. Think age, gender, location, job title, etc. For example, you might say you want your content marketing to speak to executives aged 30-45, or 20-something job seekers just out of college.
Psychographics are the things we can’t measure. Attributes like attitude, belief systems, values, and interests. So in our executive example, we could go a step further and say that our content speaks to executives who want to take their business to the next level but can’t find a way. Or maybe that they believe in hard work and doing the right thing and value family and strong morals.
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You wouldn’t start building a house without a blueprint, a sculpture without a sketch, or a company without a mission statement. So, there should be no content creation without a plan. Otherwise, you risk getting derailed from your objective.
A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. Let’s go over how to create your content plan, step-by-step.
Set Your Content Goals
Similar to a traditional marketing campaign, your content strategy should be centered on your marketing goals (which should, in turn, be derived from your company goals).
Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they’re SMART goals. An example of this kind of goal would be to increase organic traffic to the blog by 25% in the next quarter.
Create a Buyer Persona
Building a content strategy is more than considering what type of content you want to create. You first need to know who you’re speaking to, how you want to speak to them, and where to find them.
The only way to do this is to get intimate with your visitors, leads, and customers — you need to know them like you know an old friend. You should be aware of their obstacles, their pain points, their challenges, and their fears. Similarly, you should understand their best possible outcome, their dream solution, and their biggest fantasies.
Your buyer persona is the person that you want to reach with your content. This semi-fictional character serves as a representation of your target audience, i.e., the people who are most likely to benefit from your message and become customers.
Creating a buyer persona takes a bit of research, some guesswork, and tweaking. But the end result is a clear picture of the person you want to market to and someone who will happily consume your content.
Frequently Asked Questions
What are the types of Content writing?
Like blogging, SEO copywriting, website content development, social media writing, technical writing, creative writing, writing about case studies and sales copy, and more.
What is a content writing job?
The job of a content writer is to construct print and digital content for businesses that deliver information or showcase the products or assistance they offer. To develop content and give content writing services that accurately mirror company ideals, content writers often explore the material they need to write each writing or product description.
What is Content Marketing?
Content marketing is a marketing strategy utilized to attract, engage, and retain an audience through search engines by content creation and sharing appropriate articles, videos, podcasts, and other media. This procedure establishes expertise, promotes brand awareness, and keeps your company top of mind while purchasing.
The relevant process of marketing content sets and fosters relationships with your coming and existing customers. When your audience believes your company as a partner curious in their success and a helpful source of advice and guidance, they’re more potential to prefer you when it’s time to buy.