Product description is one of the most important parts of a product. It’s the first thing a customer sees when they land on a product page. It is the first impression they have of your product.
If you don’t have a product description, you’re missing out on a lot of potential sales. If your product description is not up to par, you could be losing out on thousands of dollars in potential sales every month.
Product descriptions are also important for search engine optimization (SEO). If you have a good product description on your product page, it will help your product rank higher in the search engine results pages (SERPs).
In this article, we’ll take a look at the importance of product description for sales and SEO, and how to implement it in your WooCommerce store. We will also look at some examples of good and bad product descriptions, as well as how you can improve your product descriptions to increase your sales and improve your search engine rankings.
What is product description?
A product description (also known as product metadata) is information about your product that is displayed on the product page itself. It can include things like:
– Links to other products
Why is Product description important for sales?
– Product description is important for SEO. If you don’t have one, your product will not rank as high in the SERPs as it could be.
– A product description can be used as a call to action (CTA). If a customer is interested in your product, they can click on the CTA and be taken to a page where they can learn more about the product. This can lead to more sales.
For example, if a customer clicks on the “Buy Now” button, they will be taken directly to the checkout page. If they click on “Learn More”, they will get taken to the product description page. This is a great way to get more sales from your existing customers.
How to implement product description in WooCommerce
There are a few different ways you can implement product descriptions in your store. You can use the built-in product description feature, or you can use a third-party plugin. In this tutorial, we will look at how to add product descriptions using the WooCommerce product description plugin.
Step 1: Install WooCommerce Product Description Plugin
First, you will need to install the plugin. To do this, go to your WordPress dashboard and navigate to Plugins – Add New. In the search box, type in “Woo Commerce Product Description” and click on “Install Now”.
Once the plugin is installed, you can activate it by navigating to “Settings” – “Widgets” and clicking on the “Product Description” widget. You will then be able to edit the product descriptions for your products in the widget.
You can also use the widget to create new product descriptions. To create a new product description widget, navigate to the “Products” page and click the “Add Product” button. On the next page, enter a title and description for the new product. Click on “Save” to save the new description. You can also edit the description of an existing product by clicking on “Edit” next to the description you want to edit. When you are done editing the description, click “Update” to update the description for that product. To delete a description, simply click on it and press the “Delete” button in the top-right corner of the screen. If you would like to delete all of the descriptions for a particular product, simply select the checkbox next to that product and click “Delete Selected” in the bottom-left corner. Once the descriptions are deleted, the widget will no longer be visible.
Step 2: Add product description to product pages
Now that you have the plugin installed, it is time to start adding product descriptions on product pages. To add a description to a product, click on that product in the list of products on the left-hand side of the page. Then, scroll down to the bottom of the product details page and you will see a section called “Product description”. Click “Add product description” to add a new description to that particular product. The description will be added to the end of the existing product description. You may need to scroll down a bit to see it. Once you have added a product description, you may want to change the title of the description. To edit the title, hover over the title and press “Enter” on your keyboard. The title will be highlighted and you can edit it to your liking. Once the title is edited, press “Update title”.
You may also want to add an image to your product description by clicking “Add image”. This will allow you to upload an image from your computer to your website. Once an image is uploaded, it can be added as a featured image for your product. To change the featured image, click the image and then click “Edit featured image” at the top of the image. The featured image will be displayed in the image section of your product page. You are not limited to one featured image per product, so feel free to add as many featured images as you want.
Step 3: Add Product Descriptions to Categories
If you have a lot of products, it may be a good idea to create a category for each of your products. This makes it easier for your customers to find the products they are looking for. In order to create categories, you first need to create the categories. To make this easier, we have created a shortcode that you can add to any post or page. To use the shortcode, simply copy and paste the following code into your page.